Marketing Plan Assignment

6552 Words Jan 7th, 2018 26 Pages
inal Project Marketing Plan Assignment
Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc354897518" Abstract PAGEREF _Toc354897518 h 1 HYPERLINK l "_Toc354897519" Executive Summary PAGEREF _Toc354897519 h 4 HYPERLINK l "_Toc354897520" Situational Analysis PAGEREF _Toc354897520 h 4 HYPERLINK l "_Toc354897521" Market Summary PAGEREF _Toc354897521 h 6 HYPERLINK l "_Toc354897522" Target Markets PAGEREF _Toc354897522 h 6 HYPERLINK l "_Toc354897523" Market Demographics PAGEREF _Toc354897523 h 6 HYPERLINK l "_Toc354897524" Geographic PAGEREF _Toc354897524 h 6 HYPERLINK l "_Toc354897525" Demographics (economic, socio-cultural natural, technological and political environment PAGEREF _Toc354897525 h 7 HYPERLINK l "_Toc354897526" PEST Analysis of Coca-Cola Company PAGEREF _Toc354897526 h 8 HYPERLINK l "_Toc354897527" Political Factors: PAGEREF _Toc354897527 h 8 HYPERLINK l "_Toc354897528" Economic Factors: PAGEREF _Toc354897528 h 8 HYPERLINK l "_Toc354897529" Social Factors: PAGEREF _Toc354897529 h 8 HYPERLINK l "_Toc354897531" Technological Factors PAGEREF _Toc354897531 h 9 HYPERLINK l "_Toc354897532" Behavior Factors PAGEREF _Toc354897532 h 9 HYPERLINK l "_Toc354897533" Market Needs PAGEREF _Toc354897533 h 9 HYPERLINK l "_Toc354897534" Market Trends PAGEREF _Toc354897534 h 10 HYPERLINK l "_Toc354897535" Market growth PAGEREF _Toc354897535 h 11 HYPERLINK l "_Toc354897536" SWOT Analysis PAGEREF _Toc354897536 h 13 HYPERLINK l "_Toc354897537"…

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