Marketing Plan “Bombay Sweets Ring Chips”

The consumers in the intended market segment, who lived primarily in rural areas, didn’t necessarily shop at

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Sales in the snack market overall have increased, which could lead to more sales. It also means that SSL have an opportunity to create new, innovative products in a growing market, and to fill any gaps that arise, such as new healthier options snacks. Creating diverse types of products will mean that the company does not have to rely on one particular product, which will cut much of their risks.

Research has proved that humans have been consuming cocoa for over 2600 years from once upon a time being used as currency to becoming serious pirate loot to being the key ingredient along with sugar in producing chocolate today.

Even though there was still a good amount of people living in rural areas, it was beginning to transform, attracting people more towards urban places

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

The repositioned product will appeal to the demographics discussed above because they are the most familiar with the technology. They are more susceptible to new and innovative

Many advertisements nowadays don’t advertise objects with the verity of their quality. Rather, they get someone in the famous industry to advertise their product so the people that are watching see their favorite famous person and want to buy it because they use it. When most of the people that promote it don’t use it, or it never truly works as they say, and another way they advertise is through foods.

The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them generate more than $25 million in first-year sales.

The food being advertised is extremely unhealthy and contributes to the obesity epidemic that is sweeping the nation.

target market. Their age is usually greater than 45, and they are married couples that own a

Simply, the developing an understanding of consumer taste preferences was a key to expanding into international markets. The taste preferences for salty snacks were similar from country to country, which enables PepsiCo to make moderate changes to its snacks in most countries. For example, Lay’s, Doritos, and Cheetos snacks were sold in Latin America. However, a seaweed-flavored Atesanas chips sold in Thailand and Lay’s White Mushroom potato chips are sold in Russia. In 2007, PepsiCo was eliminating trans fat from its snacks and expanding in Europe, since the demand for health and wellness products is increasing 10-13

Bangladesh has got a population of around 150 million (2011) with a life expectancy at birth of around 63 years, and an adult literacy rate of 47.5%. The recent Human Development

One of the major advantage for any industry in Bangladesh is lower cost of land in urban areas. This helps all the major telecommunication firms in our country to set up offices inside the main city.

Bangladesh is a south Asian country and has an approximate population reaching 164 million. The manufacturing industry is what Bangladesh is known for. That industry also accounted for almost 12% of GDP in 2009 and 2010 with employing over four million people (The Bangladesh Accord Foundation, 2014). The labor force is made up of young, urbanizing, mainly women. Bangladesh accounts for approximately 78% total exports (The Bangladesh Accord Foundation, 2014), which is second to China.