Marketing Plan Citycell

As we all know, BSNL is the No.1 telecommunication company and the largest public sector undertaking of India and its responsibilities includes improvement of the already superb qualities of telecom services, spreading telecom services in all villages and creating confidence among its customers.

BT is the leading telecommunication company in Europe. As the information and telecommunication requirements of people increases, British Telecommunication (BT) has a leading corresponding growth in the size and number of information processed. Therefore, the genuine analyses on BT are required for such an important and strategic company.

British Telecom, a holding company founded in 1969, is a major provider of telecommunication services in the United Kingdom that operates around 170 nations globally. It is the UK’s leader higher-value broadband Internet provider, located on London and New York Stock Exchange, which itself consists mainly of four lines of business: BT Retail, BT Wholesale, BT Global Services and BT Open world. By launching its own mobile network called BT Cellnet, the company was the first mobile service in this country. It supplies telecommunication services to government and corporate customers globally with operating more than 28 million UK telephone lines. Nowadays, it is one of the most recognizable and powerful brands in the UK (Btplc.com, 2016).

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

The market covered in the telecom industry are mobile phone, fixed line, broadband, internet etc. by the above figure we can say that the growth rate of telecom industry is positive 33 % from 2006- 2013. And future it will be increase more because it’s now leading industry in the world.

Bharti must focus on retaining their market share in order to be successful in the Indian mobile phone market. Doing so would require innovation, improvement, and implementation of these ideas and improvements. While much more reluctant to pay a premium price, as of 2003 the Indian market is one that is quite competitive. Bharti possesses the largest economy share when compared to its competitors. Bharti owns 25% of the wireless market with its next closest competitor being Relianace at 19.5%. So while growth is encouraged, it is essential to Bharti that they maintain their current market share. In order to do this, Bharti must study

Some years ago, there was only PTCL company for voice call. Now, mobile technology and internet is available for communicating with others. Alternative of PTCL is mobile.

The Mobile subscriber base is growing at a scorching pace in India and it is the “fastest growing mobile market in the world”. The Wireless subscribers have reached to 261.07 million as on 31st March 2008. The penetration level of mobile services is still below 30% in India, hence there is a huge potential for growth in this segment. But the scenario is different in the other countries since

Introduction • Historical background of the company • Mobile communications market players Vision & Mission

Cellular phase remained the very important player with increase in total Teledensity contributive forty eight %. Within the urban markets introduction of Broadband web services by numerous Telecomm giants like PTCL, World decision and Wateen has more benefited the shoppers to access timely data over the web with competitive rates. The broadband penetration but has not represented the maximum amount growth needless to say growing with three.Smn subscribers in a pair of OO7 against 2.4mn subscribers in 2006. PTA estimates broadband subscribers to grow to over Smn by 2010. World decision has initiated cable tv services with PTCL expected to follow suite by providing IP1V services through its baseball play services, guaranteeing diversification of merchandise and services. Recent contributive surroundings give by PTA has resulted in accumulated FDls within the sector with investments of USD2.7 bn throughout the last 5 years creating it the most important recipient of highest FDI throughout the past few years. the longer term for telecom lies amongst unknown rural

While wireless penetration in urban areas has increased significantly over the last few years, rural and semi-urban areas continue to be under-penetrated. The medium segment is likely to be the fastest growing with 240 million handsets in 2014 (Source: Analysys Mason).

Bangladesh is famous for providing cheap labor which comes due to high rate unemployment. But, high unemployment is not caused by unskilled labors alone. Infact every year over 6000 IT graduates come out of the respected universities in Bangladesh, and an astounding number of 6 lacs BBA graduates. This gives us an overview of the emerging workforce who has the potential to facilitate the Telecom industry of Bangladesh. Out of all the annual IT graduates, a large portion of them passes global IT vendor certification from Microsoft, Cisco, Oracle, etc.

Bharti Airtel Ltd is one of the world's leading providers of telecommunication. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012. It is the largest cellular

* Bharti-Airtel will continue to be the leader in India’s wireless market. It is forecasted that its subscriber market share will increase from 24.7% in 2008 to 26.7% in 2013.

A vibrant new World of unlimited opportunities, where "Air' symbolized a word of unlimited freedom to think …………. to dream & to achieve, where "Tel' connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four