Marketing Plan - Cold Stone

16618 Words Jun 9th, 2013 67 Pages
Contents
Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors...............................................................................................7 Product Competitors............................................................................................7 Generic
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.............................33 Technical Capabilities........................................................................................33 Available Resources...........................................................................................33 Production Capacity...........................................................................................33 Career Opportunities..........................................................................................34 SWOT Analysis..........................................................................................................35 Strengths...............................................................................................................35 Weaknesses..........................................................................................................37 Opportunities........................................................................................................38 Threats..................................................................................................................39 Marketing Goals and Objectives...............................................................................40 Goals.....................................................................................................................40 Objectives.............................................................................................................40 Marketing

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