Essay about Marketing Plan

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AN IDEA FOR AN ADVERTISING CAMPAIGN AND THEIR EXPLANATION

In today's very competitive marketplace a strategy that insures a consistent approach to offering a product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy it must also has a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it.
In the process of creating a marketing strategy it must consider many factors. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important
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In order to prepare this report pollster used a statistical method. Owner did research on similarities among students based on mode of studies – full time and part time. 99,9% of the students interviewed, used Internet more than one time a day. Only 0,01% of students do not use internet. Most of the students used Internet for learning. There is every indication that they tried the Internet as a very important learning assistance.
Vision
our vision is t be known as the best and creative computer training center and internet provider in the area
Mission
"bringing the whole world closer."

Goal
Our goal is to increase and gain more market share.
We need to improve co-hesiveness within our team members.
We must encourage creativity and research work.
Keeping current image of the enterprise,
To open new branches at the city,
To every tree years put new range of services,
To gain an advantage on local market,
To gain real income from business activity,
To gain at least 5% rate of return.

Objective
We want to increase the market share by 10% as the year goes by in our entire sector .

Target Market
Our target market is anybody who wants to exposed to the wonderfull world of the world wide web of 16 to 40 years of age for higher education abroad or locally. Also, geographically, we want to target people with very little knowledge of how to use the computer,

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