Marketing Plan

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).

Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d. Print.

A successful marketing campaign needs a lot of planning up front, a very granular plan, down to the details can help eliminate any surprises along the way and ensure a smooth campaign and increase the chances of achieving your goals.

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Perreault, Jr., W.D., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A Marketing Strategy Planning Approach [University of Phoenix Custom Edition eBook]. New York, NY: McGraw-Hill. Retrieved from University of Phoenix, MKT/421 website.

A good and successful marketing plan should include a marketing strategy, mission statement, a SWOT analysis, an implementation and evaluation plan, and the main objectives of the marketing campaign. The objectives include the sales expectations of the campaign. The plan should also be able to define the businesses’ ideal customers, which will help in acquiring new customers and maintaining the existing ones. The marketing plan should also analyze and define the target territory geographically. The plan should also be able to identify the main competitors, and help the business in understanding how they function and operate.

Marketing and promotion plans :After business plan and financial plan, marketing and promotional plans are necessary. The business needs to expose itself to potential customers. Early marketing campaigns can be extensive and expensive, but they are critical. Without this nobody will know about the business and its

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

To have two UK property developers and four building contractor firms as major clients in the first year of operation.

Executive summary: fletcher building is a leading infrastructure and building materials manufacturer and general construction. They began their company in 1909 with the construction of a timber weatherboard house in Dunedin, NZ. The head office of the company is in Penrose, Auckland. The company is very big and there are near about 18,800 employees are working globally. Fletcher Building Limited announced a new organization structure and changes in several executive leadership roles. The changes follow an ongoing review of the business portfolio and business performance management. Under the new organization structure, business units will be combined to better align product and service offerings to customers. As a result, there will be a reduced number of larger business units, and these will provide each General Manager with the critical mass to benefit from economies of scale, further invest in people capabilities, and deploy greater resources in product innovation and customer service. The fletcher company will build 191 new houses in Christchurch.

Pricing decision should take into a account of profit margins and probable pricing response of competitors. Pricing includes not only the list price, but also the discounts, financing year, and other option such as leasing.