Marketing Plan

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

A marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.

& Amstrong, G, 2012). The most important point of this strategy is "difference". Moreover, that difference has to be valuable, unique and hard to copy. Differentiation advantage can only be achieved when a firm is able to obtain from its differentiation a price premium in the market which exceeds the cost of providing differentiation (Robinson J., 1933). To gain differentiation competitive advantage, the company will have to invest a big budget to its product research and development. However, to remain it is another story. Apple is one of the pioneers in implementing this strategy.

Michael Porter has proposed three generic strategies that provide a good starting point for strategic thinking: overall cost leadership, differentiation, and focus (Keller and Kotler, pg. 51). These strategies are guides to start researching how to market a particular product or service. Overall Cost consist of developing strategies to give advantage over competitors. Differentiation is creating uniqueness for a brand giving the brand its own identity. Focus will Identifying a niche market that a firm can dominate by better meeting market needs than its competitors.

The partners of “Beyond the Bean” pondered the idea of offering a limited selection of alcoholic beverages, primarily beer and wine. But this would mean that the business’s liabilities could increase, resulting in higher annual insurance premiums. The partners decided that in a café as Beyond the Bean it would be a better choice to avoid alcoholic beverages.

Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line.

and older. These individuals will have at least a high school education, will work in all

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:

sent to all individuals in the organization who must implement the plan or who will be affected by it. If the plan is directed to an external audience, such as friends, banks, venture capitalists, or potential investors, for the purpose of raising capital, it has the additional function of being an important sales document. In this case, it contains elements such as the strategic plan/focus, organization, structure, and biographies of key personnel that would rarely appear in an internal marketing plan. Also, the financial information is far more detailed when the plan is used to raise outside capital. The elements of a marketing plan for each of these two audiences are compared in Figure A–1. The

A marketing plan is a strategic document outlining an organization’s advertising and marketing efforts describing its goals and objectives within a certain time period. **The components and dimensions are important in developing a marketing plan and useful to non-profit and profit organizations. A Marketing Plan assists in obtaining external funding, useful in identifying strategic alliances, and assist in gaining customer commitment, strategic plans often required to dispel debt.

Marketing plan objectives are brief term targets that, when achieved through exertion of appropriate action curriculum, will bring the organization closer to its longer-agreement aims. Some companies use the Balanced Scorecard, broad act measures used to align strategy and ambition as a way to manage consumer relationships, achieve financial targets, improve internal capabilities and contain viability. In such matters the marketing plan objectives have to be managed correctly to support these broader amounts of performances.

A good marketing plan is nothing but the blueprint for marketing products and services, and step-by-step guidance to deliver marketing strategies for the business (Brassington et al, 2012). This is a true, detailed document that sets perfect, true and measurable functions.

There are five generic business strategies that companies choose from when trying to successfully compete within their respective industries. This is the first choice a company must make, even before deciding an overall strategy. These generic business strategies include low-cost provider strategy, broad differentiation strategy, best-cost provider strategy; focused strategy based on low costs, and focused strategy based on differentiation. These strategies have many advantages as well as disadvantages. Choosing which one to use depends on what market position a company wants to pursue. Deciding to be more offensive or defensive also plays a role in choosing a

A marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organization can effectively and efficiently provide a quality marketing strategy; the organization will be able to grow vertically and horizontally.

The marketing Plan is an exhaustive archive, diagrams which frameworks and associations broadcast and undertaking the advertising for the future . This depicts the business activity need in finishing certain promoting targets inside a particular span of time ,