Marketing Plan: Fedex

6548 Words Feb 21st, 2014 27 Pages
CONTENTS I. Introduction……………………………………………………………………………….2
II. Company Overview……………………………………………………………………..3
Company Background……………………………………………………………...3
Services Offered……………………………………………………………………..4
SWOT Analysis……………………………………………………………………...5
III. Environmental Analysis………………………………………………………...……13
PESTEL Analysis…………………………………………………………………..13
Competition Analysis………………………………………………………………16
IV. Marketing Plan…………………………………………………………………………16
Marketing Goals…………………………………………………………………….16
Marketing Strategies……………………………………………………………….17
Marketing Mix……………………………………………………………………….20
Marketing Budget…………………………………………………………………..22
V. Recommendation………………………………………………………………….…..23

INTRODUCTION
The competition in the business
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This is very important so as to keep the company consistent of being number one on its spot. In this way, it will never fail to attract more clients.
FedEx is committed with their People-Service-Profit philosophy. Herein, the company aims to produce outstanding financial returns by means of providing, competitively superior, totally reliable global air-ground transportation of high priority goods and documents that require rapid, time-certain delivery. The company also aims to provide positive control of each package that will be delivered by using real time electronic tracking and tracing systems. In this manner, a complete record of each shipment and delivery is being presented with the company’s request for payment. The company’s goal is to become helpful, courteous and professional to each other and the public. The vision of the company is to strive efficiently to have a completely satisfied customer every time they avail the services of FedEx (Federal Express Corporation 2000).
Services Offered
The following are the core, supplementary and facilitating services provided by FedEx:
Overnight package delivery
Worldwide express

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