Marketing Plan For A Business Company

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“…carry a broader array of merchandise than the factory outlets, consisting of branded and designer-labeled merchandise that includes manufacturer’s overruns, closeouts, or damaged goods.” (Kaikati, 1985) Most items acquired to be sold at Ross are excess items from other stores that they could not sell, items that are not the latest fashion anymore, and sometimes some defective products that are not completely perfect but still useable. When these items are bought for Ross, they are generally bought in bulk for deep discounts. This then means that Ross does not always check what is in the bulk of clothes/products they are purchasing. There are times when these purchased products are not appropriate for example having offensive graphics on clothing or bad quality of apparel that may already be damaged. Although buying in bulk may be cheaper, it may result costly as well because if the company does receive items as the ones explained above, then they are obligated to discard the products immediately which results in a loss of profit.
Flexible Return Policy. A challenge that Ross Stores has is that its return policy can be a bit too flexible for this company’s good. The return policy seems like any other regular policy where the customer can return an unused item within 30 days and get their money back, but this is not always the case. “A simple and easy return policy boosts sales, as shoppers are more willing to make purchases with the knowledge that returning them won’t be
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