Marketing Plan For A Business Party Essay

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.

Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.

What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s marketers feel there are two important P’s that have been overlooked, or intentionally ignored, and they are politics and public opinion.

These decisions include the choice of location where the product will be sold to the final consumer and the combination of elements of the distribution chain that will be assembled to get the product there. The elements of the distribution chain that must be considered are packaging, storage facilities, transportation, and the members of the chain itself: producers; brokers/wholesalers; retailers; and households. While packaging may also be considered to be part of the offering, it is an integral part of the distribution process. Inventory levels and financing of inventory are also critical elements of place/distribution. (About, 2006)

Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to

Price - What a consumer is willing to give up to obtain your product. If a supplier sets a price higher than what a consumer is willing to pay, then the consumer is unlikely to complete the transaction.

Despite the dominance of the 4-Ps approach to marketing for a long time, marketers expanded on the four components of product, price, place, and promotion to

Marketing. It is a marketing strategy that company’s use to estimate the value and determine the

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.