Marketing Plan For A Business Plan

792 Words Jan 3rd, 2016 4 Pages
Marketing Plan
A well-developed marketing plan will provide many benefits. For example, it will help Priority attract clients, keep marketing efforts aligned with the organizations mission and goals, and enable leaders to effectively evaluate the market environment in which they plan to operate. Since Priority is attempting to enter a new market, their marketing plan should emphasize strategies that will enable them to build their client base and gain market share.
Additionally, Priority expects to target white-collar baby boomers, Generation X, and Generation Y consumer segments. Therefore, leaders must understand and anticipate the general preferences and needs of these consumer groups. However, not all consumers will behave accordingly to the generation to which they belong. Nevertheless, understanding each generation’s general characteristics will allow Priority to identify appropriate strategies that will optimize marketing resources and enable them to effectively communicate and appeal to each segment.
Office Setting
Priority can enhance the experience of their clients through facility design. Amenities and design elements that anticipate patient needs will demonstrate the practice is focused on their patients. In turn, Priority’s overall design strategy should focus on improving the client’s experience.
The targeted consumer segments seek to be active participants in their healthcare. Further, each generation has become increasingly interactive (Prince,…
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