Marketing Plan For A Business Plan

1266 Words Oct 19th, 2016 6 Pages
“Matilda Coconut hair products aims to provide high quality hair care products that enhance the beautiful, health and shine hair and positively contribute to the environment by using natural ingredients found in coconut oil. We pride ourselves on providing a high quality product that carters to our customers’ hair management care and enables them to grow health hair.”
2) Next, create an outline for a business plan by answering the following “nine questions every business plan should answer”:
1. Who is the customer?
The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product to them firms because I know how I can reach them. I would also call them my target customers because I have a clear strategy and know channels to use to reach them. To be able to know my customers needs and met their needs I would have to perform a customer analysis to define exactly which customers I need serving.
2. How does the customer make decisions about buying this product or service?
It is good to able to examine how the customer makes decisions about which product to buy after evaluating the different solutions and products available for respond to his/her need, he/she will be able to choose the product or brand that seems most appropriate to his needs.. One has to…
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