Marketing Plan For A Company Essay

1601 WordsOct 20, 20157 Pages
Marketing Plan Assignment One The marketing plan for this term will be written for the Company/Brand you have selected. For this assignment, analyze the industry in which your selected Company/Brand operates. For example, Coach operates in the luxury handbag industry. 1 - Using outside sources (cite and reference each source), provide an analysis of the industry. Include specifics on competing brands when possible. Ideas of information to search for: market size/growth rate, industry sales, market share among competitors, current trends, consumer characteristics, product differentiation strategies, and other similar industry data. Industry Analysis – The airline industry is made up of several major and smaller airlines such as Delta, United and Southwest. It is estimated that there are over 2,000 various airlines with over 20,000 planes and 3,700 airports. The six major airlines showed growth in both flights and travelers in May 2015. Traffic for these airlines grew by an average of 5.2% in May 2015, with capacity growing by 5.9% on average during the month. In 2014, airlines will safely transport some 3.3 billion passengers and 50 million metric tons of cargo across a network of almost 50,000 routes. These statistics indicate the airline industry provides some serious economic impact. It is estimated that 58 million jobs are created by the industry. Market size/growth rate The International Air Transport Association (IATA) released an industry traffic forecast

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