Company G
1-Year Marketing Plan
Student Name: Zachary A Werner
Date:7-12-15
Table of Contents
Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 4
Target Market 4
Competitive Situation Analysis 5
Analysis of Competition using Porter’s Five Forces Model 5
SWOT Analysis 6
Strengths and Core Competencies 6
Weaknesses 6
Opportunities 7
Threats 7
Market Objectives 7
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Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies
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Even the United States government is offering tax credits to people who purchase energy efficient appliances. This opens up a whole new market for appliance manufactures. These appliances can actually save electricity/ gas and the consumers will save money in the long run.
Product Description and Classification
Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
Hot Panels, are a new product from company G that is designed to heat your pool with the power of the sun. Hot panels work the same as propane/gas heaters for your pool with one exception. It uses the power of the sun to heat your pool and takes the need for fossil fuels out of the picture. A standard in ground pool is approximately 30,000 gallons of water. The standard pool never gets above 78 degrees unless you use a gas heater. Each panel is 2 foot wide by 10 foot long and product 25 Btu. So to heat a 30,000-gallon pool up to 85-90 degrees you would need 5 panels tied in sync. These solar panels are added to a persons roof and the water from the pool filter is piped up to them then brought back down to the pool warming it up. This install can be done almost by anyone that knows a little about plumbing and can use power tools. Once these are up on the roof an electronic bypass v valve can be installed down at
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.
The marketing research approach will be used to develop the marketing strategy and tactics for the new product. The paper will identify the segmentation criteria that will impact the target market selection and identify the target market. Describe the organizational buyers and consumers of the product and the factors that influence their purchasing decisions. Discuss how these factors will impact the marketing strategy. Analyze current competitors and define the competitive landscape for the product. The attributes of the product and the pace at which product will move through the product life cycle and the factors that will impact its movement will be described. Identify the positioning and differentiation strategies for the product and the appropriate price strategy that should be used for the product. The appropriate place and promotional strategy will be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule, create an advertising plan and identify public relations opportunities for the product. Analyze the impact of channel management decisions on the marketing the selected product. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for the plan and identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of the marketing
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Next, you must look into the local utility rebates along with federal and state tax credits. Utility companies across the United States are being mandated to reduce their carbon footprint by 2025 (EPA, 2013). All this may sound good and be a momentum changer for the green power industries but do not be fooled into believing utility companies are not looking at ways to gain back any lost revenue. Utility companies accomplish this by changing their rate structure per kilowatt hour, adding fees to maintain the wires and passing on additional infrastructure costs.
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
“We enable consumers to improve the quality of their lives by providing high quality, innovative electronics solution.”
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Innovative culture: Les Mils innovative marketing ideas such as, popular fitness classes and 24-hour services has set them apart from competitors and allowing them to charge more for memberships.
Once when our business is planned and everything is done in proper manner than our time
Designing a product, taking it from imagination to creation can be a long painful process with many failures. This process comes with heavy investments of time and capital but still remains only a small portion of the entire dream. It is also important to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, “business success using a simple process of understanding and meeting customer needs” (Drummond, Ensor, & Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the marketing goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explains how to accomplish the marketing strategy by providing the marketing team a detailed guide ensuring productivity and goal oriented decision making. There are a lot of pieces and variables to creating a viable working marketing plan. Marketing professionals are equipped with the tools and knowledge to effectively navigate the real world challenges that come with convincing consumers that their products are needed.