Marketing Plan For A Company

3170 Words13 Pages
Company G 1-Year Marketing Plan Student Name: Zachary A Werner Date:7-12-15 Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 6 Strengths and Core Competencies 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 7 Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies…show more content…
Even the United States government is offering tax credits to people who purchase energy efficient appliances. This opens up a whole new market for appliance manufactures. These appliances can actually save electricity/ gas and the consumers will save money in the long run. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” Hot Panels, are a new product from company G that is designed to heat your pool with the power of the sun. Hot panels work the same as propane/gas heaters for your pool with one exception. It uses the power of the sun to heat your pool and takes the need for fossil fuels out of the picture. A standard in ground pool is approximately 30,000 gallons of water. The standard pool never gets above 78 degrees unless you use a gas heater. Each panel is 2 foot wide by 10 foot long and product 25 Btu. So to heat a 30,000-gallon pool up to 85-90 degrees you would need 5 panels tied in sync. These solar panels are added to a persons roof and the water from the pool filter is piped up to them then brought back down to the pool warming it up. This install can be done almost by anyone that knows a little about plumbing and can use power tools. Once these are up on the roof an electronic bypass v valve can be installed down at
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