Marketing Plan For A Franchise Company Essay

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INTRODUCTION A franchise is a right granted to an individual or group to market a company 's goods or services within a certain territory or location. Some examples of today 's popular franchises are McDonald 's, Subway, Domino 's Pizza, and the UPS Store. There are many different types of franchises. Many people associate only fast food businesses with franchising. In fact, there are over 120 different types of franchise businesses available today, including automotive, cleaning & maintenance, health & fitness, financial services, and pet-related franchises. The franchisee must follow certain rules and guidelines already established by the franchisor, and in most cases the franchisee must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor. Franchising has become one of the most popular ways of doing business in today 's marketplace. In most states you cannot drive three blocks without seeing a nationally recognized franchise company. PART A TYPE OF FRANCHISING (P C 1.1) (1) SINGLE PRODUCT SERVICE: Single unit franchising is the most likely place a brand new entrepreneur would begin. In this type of franchise, the franchisee would only be responsible for running one unit. However he or she would be extremely involved with all of the daily operations of the business. Example: Toyota. (2) MANUFACTURING AND WHOLESALE: In this type of franchising franchisor usually provides extensive training and support to the suppliers
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