Marketing Plan For A Marketing

1458 Words Aug 6th, 2014 6 Pages
Answering question:
Question #1: Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.
Answer: To promote the promotional event of Frizzy Drink, I will use certain strategies and a particular way for the marketing plan. The marketing plan will cater few things that will help the product in getting recognition. By adopting few of the significant steps, the marketing plan would be very useful to promote the event
Pricing: The pricing of the product is the most important part in marketing plan to
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It will serve as a two in one technique and will benefit the business.
Question #2: Briefly describe Sarbanes-Oxley legislation and how it may or may not affect the City Year event that you all planned this term.
“An act passed by U.S. Congress in 2002 to protect investors from the possibility of fraudulent accounting activities by corporations. The Sarbanes-Oxley Act (SOX) mandated strict reforms to improve financial disclosures from corporations and prevent accounting fraud. SOX was enacted in response to the accounting scandals in the early 2000s. Scandals such as Enron, Tyco, and WorldCom shook investor confidence in financial statements and required an overhaul of regulatory standards.” (, 2002)
It is a great achievement of United States of America to protect the economy of the country because it has already done many reforms and sent the fraudulent to the jails. It is a great reform to keep an eye on the accounting department, budgeting and profit gain of the companies. This will not have an adverse affect on my event of promotion because I have already devised a plan with proper budgeting, pricing and to meet customer’s demands. There are no suspicions in the event that I am going to start. The event will have no impact the event only the proper report will be made that will account all the costing if
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