Marketing Plan For A Marketing Strategy

1961 WordsJul 7, 20158 Pages
A marketing strategy is vital for any business, and the focus of any marketing strategy is to make sure that both your products and services are meeting not only the needs of your customers, but the long-term relationships with them as well. In order to be truly successful, a marketing plan must be flexible to allow for changes in your customers perceptions as well as demands, merely creating a marketing plan is not enough. Furthermore, your marketing plan should be monitored periodically for its effectiveness and any adjustments should be made accordingly. There are several different marketing strategies which one can employ in order to help make his/her business successful, from guerilla marketing, where you can market your business at promotional events through low-cost trades. If you own your own a restaurant you could set up a concession stand at a high school sporting event, donating the profits to in exchange for product sampling. Positioning, this is one way in which to market your specific brand where there is no spending, the business merely creates a brand image or position within the marketplace. Another key marketing strategy is cause marketing, this can be done through sponsorships like a sporting event or tournament, not only does this develop brand loyalty, but it is also an effective means by which to introduce new products or services into the market. For my particular business, I would like to open up a BBQ sandwich shop which serves primarily
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