Marketing Plan For A Marketing Strategy Essay

Delta Airlines is one of the leading airline industries in the market based on on-time performance, revenue per available seat, customer satisfaction, and it is well positioned in taking advantage of the new positive economic outlook for the airline industry. It is a domestic Airline carrier that provides passengers and cargo services throughout the US and other international destinations. Some of its hubs are in Atlanta, Detroit, Minneapolis, Amsterdam, JFK and Tokyo-Narita as well as in partnering with the existing regional airlines. Currently, the assets of Delta Airline are valued $54,252 million and the composition can be divided into three main groups including PPE (Property, Plant, and Equipment), Current Assets and other Assets (Luo, 2014).

What makes Delta airlines unique is their participation within charitable groups. The employees at Delta Airlines list as one of the top donors of blood to the American Red Cross (Delta, 2016). The employees of Delta also partnered up with a Humanitarian group to help build homes for families as well as volunteered their time through community sponsored events that Delta has had. United way has also been funded by Delta (Delta, 2016). These are just some of the charitable things that Delta has contributed to. Their client base it simple; meaning there client based is for anyone who chooses to use their services. They have a variety of options for their customers when purchasing tickets such as flying economy class, business class and or first class. Each class comes with a certain advantage such as flying first class, you have more seat space and along with accelerated check in and baggage handling. Delta Airlines like others have many competitors. One of their main competitors who is trying to thrive within the industry is

According to Greyhound, it takes a total of sixty-five hours to drive from New York to Los Angeles by bus with no transfer (“Choose your outgoing trip,” 2016). The same trip with Southwest Airlines takes approximately eight hours (“Select Departing Fight,” 2016). In 1971 Southwest Airlines became an official airline company when they won a U.S Supreme Court ruling and purchased three Boeing 737 (Thomas, Peteraf, Gamble &Strickland, 2016, p. c-341). As of 2014 Southwest’s fleet has grown to an astonishing 665 aircraft that recorded 902 thousand flights in 2013 (Thomas, et al., 2016, p. c-341). By evaluating Southwest’s industry maturation, strategies, their success in the sector it will be possible to make recommendations for Southwest 's future growth.

How has SWA (a) responded to the “Shuttle By United” initiative (half page 5 points); and (b) what assessments can be made about SWA’s market and financial position on competitive routes based on 1994 4th quarter results (half page 5 points)?

Southwest Airlines has been in business for more than thirty years. Presently, operating airplanes and flight services is very competitive, and in most cases, is not cost-effective industry; however, Southwest Airlines has been consistently profitable company, which is successfully designed with the intention of achieving high growth. According to an interview of Southwest Airlines former CEO, Herb Kelleher, when he visited Graduate School of Business at Stanford University, despite all airline industry challenges, the “low-fare airline has grown into the third largest in the world as measured by the number of passengers carried, and the largest with destinations exclusively in the United States” (2006). To the customers, Southwest

This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential.

Delta “focuses on shifting their cost structure from fixed to variable costs as much as possible.” (https://rctom.hbs.org/submission/delta-airlines-flying-high-in-a-competitive-industry/) Delta also understands the importance the importance of delivering top notch customer service to appeal to their principal demographic, business travelers. They have incorporated a training work-shop so employees have a better understanding of how to solve travel disruptions that customers deal with. Employees also learn how to help insure that baggage performance is up to par with a low amount of mishandled bags reports from customers. Delta has done this by incorporating a way for customers to track their bags using a mobile app. In the Business Travel News Delta has been ranked #1 by corporate flyers for four years in a row. I believe the business level strategies that Delta has incorporated have been a good choice for their business. Their strategies have helped them to gain a competitive advantage from customer service and great operating cost flexibility.

Delta Airlines first came into existence in the 1920’s as The Huff Daland Dusters crop-dusting operation, which formed the roots for Delta and was founded in Macon, GA. This was the first commercial agricultural flying company in existence. By 1934, the company began operating as the charter we know today as Delta Airlines and began its first passenger services. By 1981 Delta launched its first frequent flyer program, which became known as the SkyMiles program in 1995. Recently, Delta has announced it will be changing the terms and services for members of the SkyMiles loyalty program. This has caused a large uproar among many Delta frequent fliers, especially the budget-conscious Delta loyalists, many of whom spend

The heart of Southwest represents more than just an airline; it represents a strong commitment to serving its customers. Southwest airlines’ success is founded on the dedication and hard work of its employees. I choose Southwest Airlines because I have personally witnessed how your company always puts people first. Southwest’s latest ad campaign “Transfarency” proves that Southwest Airlines knows that fair is more than just a price; it is an experience. Southwest builds trust with its customers through the guarantee of no change fees and two free bags. The Southwest way is why Southwest is responsible for carrying the most nonstop domestic passengers in the United States. Southwest Airlines not only takes care of their customers, but also treats their employees like family. I recognized Southwest’s fun-loving work culture when Shannon Grandin came to speak to my Strategic Brand Management class at SMU. As Shannon spoke, I could hear the love she has for her co-workers in her voice. Southwest has become her second home, and I know I want to be a

This short paper is an overview of Southwest Airlines, its strategy, and what role Human

From the humble financial portfolio as a crop dusting outfit in the mid twentieth century, to the multi-billion dollar portfolio of a major airline in the twenty first century, Delta Air Lines has risen as a successful business. The airline industry is directly affected by outside economic conditions and is also cyclical in nature. These factors make it very difficult for airlines to make predictions to stay financially afloat. Delta has ridden the bumpy path of the last twenty years and managed to survive. In the past twenty years there has been many events that

Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.