Marketing Plan For A Marketing Strategy

1205 Words Jul 15th, 2015 5 Pages
Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include the 5 Cs; customer, company contest, collaborators and competitors. You can then draw on these to develop segments and chose what sections you want to focus on; per the strategizing stage which consists of segmentation, targeting and positioning. The STP segments usually involve summaries of marketing research. Marketing and financial goals then stipulate the objectives the company wished to achieve and how success and your return on investment will be measured. The 4P section; product, price, place and promotion section will be long and detailed because it should contain all the small details of your marketing plans as well as the master plan of your strategy. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

Your marketing plan should cover one year; for both large and small companies. Things change, people leave, markets evolve, and…
Open Document