Marketing Plan For A New Company

1101 Words Oct 15th, 2015 5 Pages
MARKETING PLAN CUPCAKE CENTRAL COMPANY

TABLE OF CONTENTS

1. Executive summary
1.1 Introduction and Marketing challenges

2. Marketing plan objectives

3. Situation Analysis (5C’s)
3.1 Customer
3.2 Company
SWOT Analysis
3.3 Context
3.4 Collaboration
3.5 Competitions

4. Strategic Development (STP)
4.1 Segmentation
4.2 Target Market
4.3 Positioning

5. Market Mix (4P’s)
5.1 Product
5.2 Price
5.3 Place
5.4 Promotion

6. Marketing Strategies

7. Implementation and Evaluation

8. Conclusion

9. References

According to Philip Kotler,
“The Marketing plan provides clear and ambiguous statement about strategies and actions that will be implemented, by whom, when and with what (anticipated/required) outcomes.”

Executive summary:
Even though cupcakes are not life’s necessities, they have become popular because they symbolize one of life’s little luxuries for those of us who are on a budget. This market plan begin with a market challenge that is required to make the business of “Cupcake Central” bakery a Successful business. The main aim of “Cupcake Central” business to give cupcake a whole new dimension to get growth in both revenue and in size. We seek fair and reasonable profit, enough for the company to keep it financially healthy. The main mission is to make the business of cupcake company name “Cupcake Central” a unique business. We identified one main issue for this problem is differentiation strategy. As this bakery provide different range of products with different…
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