Marketing Plan For A New Product / Service

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Contents Introduction 2 Task 1 (LO1) 4 Using appropriate marketing audit frameworks identify and analyse MacDonald’s micro and macro-environments in order to determine the key factors that can influence McDonald’s marketing activities and their likely implications on the firm 4 Task 2 (LO2) 7 Explain the potential barriers to McDonald’s marketing planning activities and propose solutions for overcoming the barriers identified. 7 Task 3 (LO3) 9 Based on your analysis in Task 1, develop a marketing plan for the launch of a new product / service for MacDonald’s. The marketing plan should include the following: 9 a) Propose and develop SMART marketing objectives for the new product / Service 9 b) Development of appropriate marketing strategies…show more content…
There was also a major protest from many environmentalists and health concerned people and also with the diseases like swine flu and bird flu, people were quite sceptical about eating out particularly in McDonalds because most of them had started searching for healthier options. The rate of obesity among teenager also increased which raised the concern many health groups which directly targeted the company. Also another big reason for the downfall was the fierce competition in the market as there are so many others players were introduced in the market like Starbucks, KFC and Subway etc. Despite the downfall, the food chain sustained and struggled in the competitive market to maintain its position (Kowitt, 2011). They tried to change its menu completely by introducing more healthy options like white meat, salads options and Quorn-based vegetarian meals. The report will discuss the macro and micro environment with respect that can influence McDonald’s marketing strategy, also the potential barriers to McDonald’s marketing planning activities. The report will also discuss a marketing plan for the launch of a new product and lastly it will discuss the ethical issue which can affect the marketing activities of the McDonalds. Task 1

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