Marketing Plan For A New Soft Drink

Coca-Cola- In May 1886 John Pemberton invented a drink, Coca-Cola, by accidentally stumbling on the right combination of ingredients while trying to devise a cure for headaches. Pemberton was an experienced maker of patient medicines, which were hugely popular in America in the late nineteenth century. The name was coined by one of Pemberton’s business associates, Frank Robinson. He also contributed to the promotion of the drink by sending out tickets for free samples and putting up posters and banners that read “Drink Coca-Cola, 5c.” Robinson also developed the famous logo for Coca-Cola, which appeared in newspaper

The original source of all carbonated drinks was Joseph Priestley. Aside from being an English clergyman and scientist, his curiosity sparked from the gas that bubbled from fermentation vats. Using this interest in gas, he created sparkling water in 1772. Basing his knowledge off of Priestley’s work, John Pemberton created a syrup that was originally made for medical purposes. He used this syrup and sparkling water to create the tasty drink known as “Coca-Cola”.

“Fior D'Arancio, as it's known in Italy, is also known as muscat fleur d'Oranger and Orange Muscat in other parts of the world. It has citrus and honey flavors. It's a fairly rare grape. In “California it is often used for fortified, thick dessert wines. In Italy it can create a delicious sparkling wine that is on the sweet side. This pairs well with fresh fruit, cheesecakes, and other light fruity desserts.” (Shea, 2011).

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

His greatest invention came from the idea of the smell of the different kind of fruit syrups, and the smell of the drug store he worked in. After giving a sample test of his new drink to the owner of the drug store, and him liking the taste of it, Alderton gave his invention a greater opportunity to expand by offering it at the soda fountain.  His creation of this soft drink was exceptional, like no other drink, making other soda fountain operators

I see that there are 16 different types of drinks to choose from, including a Grapefruit Citrus that may remind me of Fresca. I'm excited about it. If they are as good as the Black Cherry, they should be good.

The next Bayani Brew drink may yet be another native, healthy, and surely yummy concoction of the nanays we fondly call our Titas. There is just so much natural goodness of our people and our land left untapped!

Coca-Cola’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del

Various kinds of subsidiary brands such as Fanta, Minute Maid, Sprite, DASAI, Diet Coke, Coca-Cola Zero and others (The Coca Cola Company, 2013).

In 1886, a pharmacist named John Pemberton invented a dark bubbly drink to try out the beverage market. Sold at 5 cents a glass, the drink did not sell well until after Pemberton’s death, selling at nine servings per day. Afterwards, a businessman named Asa G. Candler took the brand and expanded the drink beyond Atlanta, introducing the drink with the famous trademarked contour bottle. Today, Coca-Cola has risen to become one of the most recognized brands in the world. Its beverage, the number one sparkling drink, sells 1.9 billion servings per day on a global scale. This profound success is predominantly due to Coca-Cola’s ability to create a strong brand that the global population can relate to and love.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.

Evio is the new product by Coca-Cola, which maintains the good taste of diet coke, and meanwhile, provides great energy for the consumers. Especially, Evio contains much less calories and sugar than diet coke. The new product is especially targeted at young consumers aged 25-40, who pursues a healthy and energetic lifestyle. Evio will be offered in several key markets like the US, Australia and China. In the recent years, the major cause for Coca-Cola’s market decline was that people pay attention to importance of health and turned to healthier drinks with fewer calories (Kell n. pag.). Therefore, Coca-Cola is likely to benefit from Evio in three aspects. First, Evio will update consumers’ understanding of Coke.

Although fanta is an international product , the franchise exists in South Africa which immediately entails that it is a competition for all other soft drinks that exist in South Africa, most particularly for Crème Soda for the main reason that they share a common target market. Fanta has Variants which are Fanta Orange, Fanta Grape, fanta Pineapple and other selective variants and present although are rarely found in South Africa. There are in fact more than 100 flavours found worldwide. According to the Coca-Cola Company, Fanta is the second majority well-liked soft drink in South Africa. It exists in over and is available in over 180 countries globally. Fanta in Africa is most popular among children due to its advertising and imagery of the brand as playful, fun and also the sweetness of fanta in

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.

The report explain the marketing plan for launching a fresh juice named Pep up This product has been made by the K.MANIA (PVT) Limited Company is improved from the ministry of health. In the beginning of the report we have explained the mission and vision of the K.MANIA (PVT) Limited Company. And then we have future carried out our. It will be introduce in the market with the help of various promotional display advertisements and distribution of fee samples to the general public and financial institution