Marketing Plan For A Travel Agency Company

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

This measure involves more than simply collating a list of customers' names and contact details. A company must understand their customers to tailor the contact, buying preferences and

Before conducting a market research or making a product, researchers must ask themselves will it be helpful. Most businesses will not see progress or big profits within the first few years of the new business. The business must plan ahead to determine psychographic, demographic and geographic segments. They must also be able to provide the customers with their needs and wants. A Dan Whittner (2010) states, “in hard times or easy, setting customer strategies focuses on one thing: understanding your customers’ needs. Dan, indentifies how listening to customers guides strategy”. He also states, “It is important to know the difference between talking with your customers and talking at them. Dan Whittner (2010) highlights how engaging customers grows a business”.

plan on following the promotional path blazed so successfully by Holiday Inn. In other words,

Consumers are the most crucial factor to the environment of the company. They drive the company to profitable ends. And thus it is very essential to meet the needs of the customers at the right time and at the right place.

It is important for a business to understand their target audience as this allows them to analyse the needs of their target market

National travel agencies can have a chain of storefronts spread out across the country, most with an online presence but built on in-person consultation and sales. A nationwide organization enjoys substantial purchasing power, but on average carries more overhead and smaller profit margins (Morello, n.d., p. 1). This common service is not only ineffective but is severely out-of-date with today’s tech-savvy populace, and therefore

* Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales

The sample plan in this document is provided as a guide only. Please apply your ideas to this guide, and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment.

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

In this demographic the strategy will focus more on the “wow factor” than space savings or financial viability. The company will also utilize standard ads, flyers, mailers, etc. The geographical areas of this demographic will be

Evidence of this is supported by Rowley (2005), who describes how Tesco’s ability to understand their customers effectively, as a source of both differentiation and cost advantages, provides them with a competitive advantage. Rowley states that unlike other companies, Tesco uses data about its customers to provide services for them. This innovative capability allows making correct decisions about which products to supply and the best way to introduce this

Now we can begin active problem solving by asking relevant questions. The more information we can get from the customer, the better we will understand his or her perspective. It’s easier to ask questions than to jump to conclusions.

To understand the customer gap like, what the customers expect from the company on various parameters.