Marketing Plan For An Ad Campaign

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

For years if someone says the phrase “Just Do It” the majority of people realize that the three small words are coined by Nike. The same goes for when someone says Nike in a speech or conversation, people assume that the person means that they should just go ahead and do whatever it was that was being discussed. “Just Do It” is not known by an ample audience because a company tells people to say the phrase or they happened to see it in a magazine. The phrase is well known to people because Nike knows how to appeal to a certain audience. That is how they have transformed into such an enormous athletic company that has reached people globally.

Muhammed Ali tells us, “I’m going to show you how great I am,” before facing George Foreman in “The Rumble in the Jungle” and winning! Similarly, Nike presents to the world what greatness they can accomplish through their products. This was shown through their aired commercial, “Nike: Unlimited You,” which appeared during the time of the Olympics. Consisting of a series of clips of different sports and activities that the average person was accomplishing. People bought into the advertisement and became hooked! To understand how Nike could achieve such a strong suited commercial, an individual must observe how the ad was constructed and targeted so perfectly, more specifically, the ethos, pathos, and logos portion.

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

Both of these authors would seem to agree in the sense that the underlying messages and emotional and rational appeals present in commercial advertisements are the key to what make them memorable to the viewers. Although both authors focus on different aspects of the psychological perspective they both make it clear that there are various factors to take into consideration when analyzing the influence that advertisements can have on consumers. In order to influence the public the way that they do, advertisements use emotional appeals along with various arousal tactics in order to make the commercial as persuasive as possible. They attempt to stimulate not only our 5 main senses but they also appeal to our minds, moods, and feelings by making their situations either hilarious, sad, or informative in some way so that we, as the viewers, can relate on a deeper

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

Nike used the famous tag line “Just Do It”, to promote how using their products will make you want to be active and get into shape.

Nike is one of the largest athletic retailers in the world and the most important lessons learned when studying the successful brand include focusing on building a strong brand and the implementation of innovations. What is the first thing that comes to mind when you say or hear the word Nike? Just Do It! Swoosh! Kobe Bryant. Air Jordan’s, maybe? Well those are just a few of the many ways in which Nike has successfully managed to grow its brand. The prevalence of the Just Do It! tagline, along with the Nike swoosh, has allowed its customers to identify the brand without Nike having to say it continuously. Nike has managed to create strong emotional ties through the constant use of imagery and messages.

“Just do it” is a phrase synonymous with the brand Nike. The way Nike does this is clever, by effectively using rhetorical elements they not only successfully sell the message of the advertisement, but they ultimately also successfully selling their brand to the audience. By Nike saying that the audience can achieve greatness, Nike are essentially saying that they can make you achieve greatness. This is the main argument in the advertisement that Nike uses to convince the audience to buy their products by implicitly saying that their brand will make you achieve greatness no matter who they are.

Most notably, Nike effectively establishes its credibility, which helps the company to sell the viewer more than just what they have to offer. During the advertisement Nike proves to its audience why they have been trusted for years. For decades, Nike has made their franchise the predominant leader in the sporting goods industry. First off, the ad is based around the slogan that has been around for over 25 years: ¨Just do it.¨ It is important that the company assures the viewers´ confidence in purchasing and using the products Nike produces. In an article from USA

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, Phil Knight ventured out into the field entrepreneurship by taking a trip to Japan upon graduating college. It was there he came across the Tiger brand running shoe. Impressed with the style and low cost, Knight had a few pair shipped to his home in

At the beginning Nike’s advertising strategy was to use professional athletes to stimulate the demand to provide good promotion to increase their awareness through marketing tool like word-of-mouth in the latest 1970s and early 1980s.

Nike is known for its slogan, “Just Do It.”, and for many years has had a set demographic. This demographic is for athletes, especially competitive athletes who want to be the best and always on top of the competition. Many famous athletes wear Nike shoes and often get sponsored by Nike. By being a consumer, we take notice of these things and this draws us in into buying Nike shoes. For example, the Brisbane Broncos, the grand final runner-ups of the NRL Premiership this year, are sponsored by Nike. Not only do the majority of the players wear Nike football boots, but the Nike logo is also located on the team jerseys. This is just one of the many ways Nike draws in consumers through a wide market demographic in Australia.

The “swoosh” logo and their well-known slogan, “just do it” showed that Nike had understood the importance of branding. Every Nike product has the “swoosh” logo that helped consumers to identify their brand. Nike was also very clear of their target market the “young, cool and competitive teenagers”.