Marketing Plan For Apple And Google

According to Mintel (2014), “nearly half of today’s university students report they are financially comfortable, as they have money left at the end of the month for a few treats and to save.” What about the other half? The other half of the students either have not a lot left after the basics are taken care of or having difficulties with their financial situation. Students’ average monthly expenditure on their essentials is 65% of their monthly income (Mintel, 2014). In these few years, there has been a rise of national companies giving student discounts and offers for their products or services. For example, Apple Inc. offers student discounts for their gadgets.

General Motors Company, incorporated as a Delaware Corporation in 2009, designs and builds cars, trucks, and automobile parts for worldwide sale. This “New GM” emerged after the Chapter 11 Reorganization of the 100-year-old “Old GM” in 2009. According to their company website, the “unyielding mission” of the New GM is to “earn customers for life.”

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Under Article 1, section 8, clause 8; allows protection of intellectual property for a set length of time in order to have time to file for copyright or patents to cover the product. (Cornell University Law School) Apps can be patented and protected under the Constitution. In order to understand the value of a patent, an organization should determine the value according to competition. With the thousands of apps

Apple is the multinational company of the United States. The underlying company produces and sells the electronic products and computer software. Apple Company established in 1976 with the name of Apple computer but after that it has changed its name as Apple incorporation and provides several other services. The underlying company is the largest information technology company, according to the revenue. Apple also produces mobile phones and it is the world second largest mobile phone manufacturer. The total employees of apple are 115,000. Apple has total 478 retail stores in seventeen different countries. The total annual revenue of apple from the whole world for the year of September 2015 was $233 billion. The revenue of Apple contributes to 1.25 percent of the GDP of the United States. In the year 1984, Apple launched the

The Past – Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU, RAM and basic textual video chips) – less than what is considered a personal computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmes, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player.

In our everyday lives, communication is very important in human interaction and is a quintessential element in building relationships. Same rules apply in the corporate world. An organisation must be able to communicate effectively to its concerned parties; this is known as corporate communication.

A business smartphone application can also recruit prospective customers. Each day, more people get addicted to their mobile device; so if a business were to have an application that customers can quickly access they

Apple Inc. has been able to continuously stay one step ahead of its competition by creating innovative and unique products that customers enjoy. Looking at the industry environment, stiff competition poses a large threat to Apple at this time, as well as rising labor costs in China, and third the ability of a company to imitate an Apple product. The main competitors to Apple are Samsung, Microsoft, and Google. One important external factor that is favorable for Apple at this time would be the continued growing popularity of digital devices as well as the increased use of social media. Apples brand recognition in the industry is very high, meaning its reputation is very good among its customers. In addition existing substitute products to Apple’s are relatively weak and do not come with as many features. As a result Apple can raise and lower its prices without the threat of losing many customers, which is in part why the company has a lot of market power at this time.

Apple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 32,000 employees.

In January 2007, Apple entered the smartphone industry with a firm stride. Apple 's iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its "revolutionary" fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpected blow. Apple had to face dissatisfied customers and international law authori-ties. The issue laid in the core of its marketing plan. The company was mainly oriented on innovative technology, forgetting who this technology was actually serving.

Marketing Mix is a major theory in modern marketing that involves basically all that a corporation can utilize to persuade consumer perception auspiciously in favor of its products or its services, in order to meet organizational and consumer objectives. That is, marketing mix involves crafting and implementation of a marketing plan. In this assignment, I will discuss the most important marketing mix variables as grouped by Prof. E. Jerome McCarthy:

After any iPhone app development, iPhone users still have to be notified of the new app. Top app development companies have already found out that launching your app without any marketing efforts is the beginning of failure. Search engine optimization seems to be the most popular marketing technique among app developers. All app developers now have marketing partners.

The design you choose for your app icon is the very first thing anyone would come across and it is very fundamental and key to attract which play a decisive role to go ahead with the app or not. Don’t make it too complex and multiplex or multiplex or even Byzantine, or Daedalian which could turn users mind totally in

Alongside providing better-quality app efficiencies, we also make sure your app has version compliance and is safe to use.