Marketing Plan For Coca Cola

912 Words Jan 24th, 2016 4 Pages
Coca Cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks (Coca-Cola, 2015). Moreover, their product list consists of 20 different brands, which include: Coke, Fanta, Sprite, Vitaminwater, Powerade, Minute Maid, Simply, and Fuze to name a few. (Schaefer, 2016).

Uniquely, Coke has name recognition for many of its brands, if not all. Further, they have built a rapport with retailers, which is to their advantage whenever they want to bring a new product to market. Clearly, their brand name and relationship with retailers will help them when they introduce their new milk, like Coke 's Fairlife, and another beverage category they are dabbling in (DeCarlo, 2016).

As mentioned, Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a range of still beverages (Reuters, 2016). Further, these products are available to consumers throughout the world through its network of company-owned or controlled bottling and distribution operations, as well as independent bottling partners, distributors, wholesalers and retailers (Reuters, 2016). Coincidentally, Coke markets, manufactures, and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrups…

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