Marketing Plan For Coca Cola

1489 Words Feb 25th, 2016 6 Pages
Creative Brief

Client: Coca-Cola

Project: Coke Zero Spring 2015 Campaign - Australia

Advertising Task

Build up an innovative stage which fortifies Coke Zero 's picture as the favored low calorie non-alcoholic item for the advanced customer. Coke Zero is a without sugar item, and a more beneficial choice when looked at its rivals.

Inventive applications should be customized to their circumstance to draw in specifically with the objective business sector.

The accompanying inventive executions are required:

o 2 x 30-second TV advertisements

o 1 x 90-second film for YouTube transfer

o Promotional shows for bars/clubs in metropolitan zones crosswise over Australia

o POS shows close registration regions in markets in metropolitan zones crosswise over Australia

o T-shirts for limited time groups working over the assigned bars/clubs/markets

o Digital publicizing (i.e. enlivened standards)

o Facebook App that will be utilized on Coke Zero Facebook page

Coca-Cola is a global combination set up in Atlanta, USA in the 1880s. Since its creation, Coca-Cola has been broadly perceived for giving invigorating carbonated drinks to buyers over the world. It has developed its image picture all through the previous century, giving diverse varieties of its soda, for example, Coke, Vanilla Coke, Diet Coke and its late super entertainer, Coke Zero.

The item Coke Zero was presented in 2006, as a 'zero calorie drink '. Coke Zero has seen extraordinary…

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