Marketing Plan For Coca Cola

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving

Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere.

A particularly recent cultural trend has created the demand for Coke Life in the market. There are alternative subcultures that are now becoming mainstream. As this alternate is now affecting a large section of society, it can be called a modern culture, with an evolutionary shift of the overall focus of individuals from calories, to healthy consumption.Natural is perceived as being healthy irrespective of calorie content, opening up a new category of cola.The new cultural movement has become mainstream, changing ideas about what is regarded healthy.While continually adapting to an evolving culture, most people still prefer that which feels safe and

This beverage is consumed by 1.7 billion people every day. In terms of “people”, the idea of best friends, moms and dads, business partners, spouses, and even the occasional stranger on the street are granted the opportunity to savor the taste of Coke. Varieties of vibrant food and the company from loved ones appeal to

One major way that Coca-Cola reduced cost was through the implementation of the zero based work system; this allowed the organization budget to start from zero each and every year (The Coca-Cola Company , 2016). That in turn created the need to justify the budget each and every year rather than automatically approving at least the amount spent the previous year. Finally the organization halted all marketing not done over a media platform such as in store advertising. This reduced marketing costs and allowed the organization to spend money on other aspects of the business.

Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only

Marketing and advertising in Australia promotes the consumption of specific foods in the name of “health” and “wellbeing”. In his new book, The Blood Sugar 10 Day Detox Diet, Dr Mark Hyman claims that sugar is the new nicotine (SUHR, Heather, 2015). In 2013, a group of researches concluded that that sugar is 8 times more addictive than cocaine. They found that Oreo cookies activated more neurons in the brain’s ‘pleasure centre’ than exposure to drugs (SUHR, Heather, 2015). These claims have resulted in a trend towards reducing or eliminating sugar in one’s diet. The sugar-free diet has become one of particular interest amongst Australians. The less extreme form of the diet permits low sugar fruits, non starchy vegetables and restricts all added sugars, honey, processed foods, chocolate, desserts, sweetened yoghurt, most breakfast cereals, sauces, soups and marinades. On the extreme end, the diet involves cutting out all types of sugar and often carbohydrates, including fruits, vegetables and dairy products. Companies have manipulated this trend to more successfully market their products to appeal to consumers. The term ‘sugar free’ is popularly used to appeal to health-conscious shoppers. Companies such as Coca-Cola developed the drink ‘Coke-zero,’ claiming that it has zero sugar. However, to maintain the taste, artificial sweeteners are used instead.

In recent years, Coke has been focusing on micromarketing (local marketing and individual marketing in details). In 2010, their “The happiness machine” video had became viral and changing the game of marketing. It does not tell how good their cola is but it brings truly happiness for people. That vending machine was travelled around the world and gives the college student shock, amazement, giggling via its unpredictable products ejected, or “Share a Coke” campaign. This unique campaign has gained a lot of fame for Coke this year. It is first launched in Australia in 2011 and has since rolled out in more than 50 countries, invites fans to find their names, and the names of family members, friends… on bottles of Coke, Diet Coke and Zero across the U.S. For teenagers, especially Millennial, personalization is not a fad, it’s a way of life and Coke has caught that need. The need of self-expression, individual storytelling and staying connected with friends. While the battle over links between soft drinks and obesity had declined Coke eleven years in US, a two percent rise in sales in the US (the Wall Street Journal reports) has switching Coke back to its standard

The Coca-Cola Company has enjoyed a long and successful history; however, it has made mistakes. Though success has not always come easy or cheap, Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world, the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target market, but continued loyalty to the brand.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Coca-Cola’s value proposition is unique in that is has a patented secret formula that others can only imitate. They have over 500 brands and 3500 products worldwide including soft drinks, water, juice, coffees, teas, decaffeinated, low calorie, zero calorie, and energy drinks that meet every kind of thirst need. They usually provide the best sale prices on many different size of drinks. They offer Coke Rewards where individuals can get free drinks, clothing and amusement park tickets.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

The Coca-Cola Company leads the world in manufacturing, marketing and distributing soft drinks. The company is styled as unstoppable due to its universal appeal ranging from Minute Maid orange juice, Dasani purified water to PowerAde sports drinks and Fuze vitamin-enhanced water. Indeed, despite the fact that Coca-Cola has ruled the drink market for the twenty years, however, "the soft-drink giant is struggling as per-capita consumption of soda has hit multi-decade lows."

The soft drinks market is dominated by 3 household Coca Cola, PepsiCo and Dr Pepper Snapple. Coke Zero is successful because it was carried to new category – sugar free coke and be first to get into the prospect’s mind. It is filled a need for an underserved consumer -- young adult males, offering to anyone seeking great Coca Cola taste with zero calories. In a world where new products rise and

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.