Marketing Plan For Coffee Shop Business

1228 Words Dec 9th, 2016 5 Pages
Introduction Coffee is one of the most popular world’s most popular beverages. Almost every person loves coffee. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world according to Huffington post. If you are a coffee addicts or coffee lover, most likely you will begin every day with a cup of coffee. It’s not a doubtful guess, given that 68 percent of coffee drinkers have a cup within the first hour of waking up. Coffee Shop business industry is growing rapidly, and it seems to be continuously growing. With no doubt, our company will definitely generate revenue. “ Sammy’s Barista “ coffee shop will be a modern day coffee shop located in the Pier 39 neighborhood of San Francisco. The cost for starting a coffee shop business is not as costly as opening a restaurant, yet it has a higher profit margin than opening a restaurant. This business plan proposes our investors an opportunity to analyze our range of illustrations and strategic focus. It also contributes a gradually plan for the start up of a business, estimated volume for business, high quality products and profitability.

This report includes the following:
• Business Description
• Estimate Volume for Business
• Marketing and Service Strategies
• External Analysis
• Benefits
• Risks
• Recommendations to minimize those risks

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