Marketing Plan For Facebook Marketing Practices

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Establishing Expertise: Blatant advertising doesn’t work in many social media platforms especially not from pitches instead of discussions but by posing questions, publishing useful content, and answering others’ questions, you can develop a following and burger king have done something similar to this, created a ‘group’

LinkedIn is a rather new social network with room for growth and improvement in many ways. As the company grows, the more likely uses and enhancements will continue to grow as well. First, adding a geographical map to show people close to you who use LinkedIn would come in handy when trying to network with people in your area. Secondly, adding video conferencing would be ideal for companies who would like to use LinkedIn as a way to communicate to their current employees similar to GoToMeeting. Thirdly, trending topics and news feed following changes within your industry and circle of interests would benefit users that would like to stay updated.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

Prior to this assignment I had heard about LinkedIn many times but for some reason never created a profile. However, after being required to create a LinkedIn account I now realize the vast potential that it has to offer. For starters, it is one of the fastest growing social media platforms in the world. “LinkedIn’s global network adds approximately one new member every second” (Eyres, 2009). Secondly, it provides people the opportunity to network with professionals who may work in the same field as you or people who have similar skills. Your profile can be viewed by virtually anyone, which would be impossible to do with a traditional hardcopy resume. For example, one person who viewed my profile works as a marketer in Ottawa, Canada.

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

Facebook is the largest of the social networks, with more than 500 million active users. It has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy-to-use interface and interactive features. Facebook is the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too.

It also gives businesses free advertising and publicity through updates, creation of Fan Pages and applications. Facebook also allows users to keep track of events, join groups, network with people and buy things among the few. Facebook differs by the amount of information other users can view as well as the large amount of applications assessable through the company but is not allowed in China. Facebook is more for social networking while LinkedIn is geared more towards professional networking. Facebook allows users create lists of professional friends so that they can get information to specific people. Both LinkedIn and Facebook can be used to job hunt.

LinkedIn provides a web-based site for career management as well as professional networking activities. The company earns its revenue from three sources: hiring solutions, marketing solution, and premium subscriptions. Hiring solutions revenue is earned by enabling recruiters to search for potential employees through the site. Alternatively, companies could buy hiring services from LinkedIn through periodic

Social media has made communication a lot more easier than ever before. Now, with a touch of a button people could communicate with anybody any where in the world. Websites such as Facebook makes communication with others an easy task. Facebook improved commucnication and even made communication a better experience. Facebook allow peole to share photos, post comments, and view people’s personal information. With almost 500 million users accounts, facebook is considered to be one of the most popular social media websites,most of the people use it as a substitute for real life human interaction.

Their third line of business is marketing solutions, which brings in 26% of their revenue. This business segment has shown a 4% decrease from the prior year. Any organization can purchase packages for advertising space on LinkedIn.com, and can target those ads to specific groups. LinkedIn clients and members include: individuals from a wide range of industries, students, recent graduates, large corporations, small- and medium-sized businesses, educational institutions, government agencies, and non-profit organizations. (SEE APPENDIX B)

Stanford graduate, Reid Hoffman, founded LinkedIn, a social networking site for professionals in 2002. The site has over 313 million members, including more than 200 countries and various executives from every Fortune 500 Company. In 2002, Hoffman recruited a team of colleagues from SocialNet and PayPal to work and launch the new form of professional connection. Slow sign-up growth gained attention but investments, promotions and partnerships from Sequoia Capital and American Express helped the company establish financial peace. Over the years, the company has gained revenue from talent solutions, marketing solutions, and premium subscription products. In 2006, LinkedIn launched public profiles and core features such as “Recommendations” and “People You May Know” to supplement the site. LinkedIn has become a global company; opening its first international office in London and launching twenty-three language versions of the site. The site operates the world’s largest professional network with college graduates being LinkedIn’s fastest-growing demographic (Lee, 2009).

Promoting your content through social media is a great idea, but you must have a big platform for content promotion. LinkedIn is one of the best social media network for content promotion.

LinkedIn’s most important and beneficial service is that allows it users to network with other professionals online. It is common for full-time students to have little to no work experience to include on their resumes, thus making it challenging to stand out from experienced candidates. Therefore networking is crucial as they can use their connections to obtain second-degree connection from someone who is employed at a specific company they are interested in, and ask for a referral or recommendation (Iyengar, 2017). As seen in the graph below, research states that “85 percent of jobs are found through