Essay on Marketing Plan For Gosford All Blacks R

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U55040: Principles of Marketing Management

Marketing Plan For Gosford All Blacks RFC

Name: Long Wai
Student number: 13097771
Word count: 3016 words
Table of Contents
Executive Summary.......................................................................................................3
Organization Description...............................................................................................4
The Mission.....................................................................................................................4
The Goals........................................................................................................................5
Environmental
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The Mission The mission of Gosford All Blacks is to aim to be the premier organization for providing quality rugby football in England, and throughout the UK. Through is quintessence of community involvement and sportsmanship while offering top-level rugby facilities. More importantly, the Gosford All Blacks mission is to offer harmonious, reputable, and competitive association that enables the players and other members to compete throughout the league. Thus developing an environment in which parents, supporters, and players can proudly associate with the club presently, and in the future.

The Goals
During the next two years, Gosford All Blacks will seek to achieve the following nonfinancial and financial goals:
Non-Financial:
Increase the number of players to the organization through innovative marketing strategies
Increase participation from parents, new coaches, and other volunteers
To create an enticing environment from the club and local area for the premier of the Rugby World Cup 2015.

Financial:
Expand the customer base
Obtain more financing opportunities for fan merchandise, and increased distribution
Increase advertising revenues
Increase sponsorship from supporters in the surrounding area (local business, corporate sponsorships, and international businesses)

The vision of Gosford

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