Essay on Marketing Plan For Gosford All Blacks R

4103 WordsDec 21, 201417 Pages
U55040: Principles of Marketing Management Marketing Plan For Gosford All Blacks RFC Name: Long Wai Student number: 13097771 Word count: 3016 words Table of Contents Executive Summary.......................................................................................................3 Organization Description...............................................................................................4 The Mission.....................................................................................................................4 The Goals........................................................................................................................5 Environmental…show more content…
The Mission The mission of Gosford All Blacks is to aim to be the premier organization for providing quality rugby football in England, and throughout the UK. Through is quintessence of community involvement and sportsmanship while offering top-level rugby facilities. More importantly, the Gosford All Blacks mission is to offer harmonious, reputable, and competitive association that enables the players and other members to compete throughout the league. Thus developing an environment in which parents, supporters, and players can proudly associate with the club presently, and in the future. The Goals During the next two years, Gosford All Blacks will seek to achieve the following nonfinancial and financial goals: Non-Financial: Increase the number of players to the organization through innovative marketing strategies Increase participation from parents, new coaches, and other volunteers To create an enticing environment from the club and local area for the premier of the Rugby World Cup 2015. Financial: Expand the customer base Obtain more financing opportunities for fan merchandise, and increased distribution Increase advertising revenues Increase sponsorship from supporters in the surrounding area (local business, corporate sponsorships, and international businesses) The vision of Gosford

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