Marketing Plan For Mattel Company

If you are ready to start doing business on an international level, there are some considerations to keep in mind. These five tips will help to ensure a successful business venture in the global market.

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

Like any superpower, including countries and toys, there is sure to be challenges out there with someone looking to dethrone the best. Mattel somehow felt that there was no way anyone could dethrone Barbie, or steal much of her profits. They were quite wrong in their thinking and paid for it with their bottom line. Although Mattel has focus groups and professionals who sampled the pool of kids to define what they like, they failed miserably in seeing that things were changing significantly. When companies are caught on their heels, it takes a while to react and that can cost millions. In this case, a sluggish reaction by Mattel executives cost them in excess of 20 million, over a short period of time.

Understand cultural differences. Sometimes it can be very hard for an individual to adapt to the cultural practices of the host country. Markedly, the business that an individual is willing to start might not be complying with the cultural practices of that nation. For example, if you wish to start a pork business in a foreign nation, then Islamic countries should not be a choice because eating pork is against their cultural practices. It is important to conduct a thorough research regarding the product or service that you want to sell and the reaction of the inhabitants toward it. Other cultural obstacles that might also affect your business include language barriers which might make the communication between you and your customers difficult. It is therefore advisable to venture into a country that you already know their language, or it can take you a brief time to understand their

Many companies today want to expand their business to the international business, which can bring cost down and profits up. Taking a business internationally means knowing the rules and regulations of the countries you are entering. There can be many issues with going global which include cultural barriers, diversity issues, multicultural issues, political issues, and economical issues. It is very important to know how important expansion is to the company and what implications will come from going global.

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

Provide a list of at least three key issues a manager should consider when doing business in a different country. Explain the importance for each of these issues.

In international business the topics of diversity and culture is one the most important strategy that needs be address. Making the decision to outsource for profit gain will not necessarily happen if preparation of cultural change is not in place first. What is values and a norms in a company’s country may be offensive to other social groups of people. For example, in Germany lack of attention to diversity and culture had a serious impacts on Walmart’s position. It build frustrations to both the employees and customers that played a major role in the downfall of Walmart in Germany.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Often these steps are followed by negatives. According to page 3, firms must face and understand the risks accompanied by foreign exchange, note the possible challenges of doing business with foreign markets, and identify marketing opportunities (Farooq). While these steps are carried out by all firms, they can be very daunting. This is why large firms, that are more experienced, proactively seek marketing opportunities. Due to their size, these small firms tend to be intimidated when it comes to seeking opportunities, therefore they seek them reactively. When these steps are not carried out carefully and as planned, the negatives of exportation come forth. Where most firms find themselves in trouble is when they have poorly analyzed the market in which they are trying to export, lacking expertise required to enter a foreign market, or poorly executed campaigns with their desired market. The reasons stated above are why the barter and trade system needs the two other key factors in order to successfully work.

In doing business so many times an organization must think globally. This might be done to increase sales and/or profits or to lower labor costs. In either case problems can occur due to ethical and cultural barriers in global expansion. In this paper I will attempt to show some of what a global organization and a cultural issue that affects their interactions outside the United States by identifying and comparing some of these cultural differences.

Innovative culture: Les Mils innovative marketing ideas such as, popular fitness classes and 24-hour services has set them apart from competitors and allowing them to charge more for memberships.