Marketing Plan For New Business Healthy Food Industry

Geographically, the product would be targeting urban areas where health food stores and grocery stores are within walking distance and/or easily accessible. It may also be successful to market to suburban areas, particularly areas with large

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

Putting our health into the hands of agribusiness and food corporations is one of many reasons our nation’s health is depleting and losing a battle against obesity. Food corporations target the poor, the time constricted, and the uneducated as a way to sell their product. All of these limitations are related to one another in some form or fashion. A high school dropout, making 19,000 dollars a year, who is a mother, has a higher probability of being obese than a woman the same age who is attending college. Convenience started with the introduction of Swanson’s T.V. dinner. Combined with a large advertising budget and a trusted name, processed foods entered the homes of Americans after the Second World War, selling over 13 million within its first year (Ganzel). The convenience of having a meal prepared for your family with minimal clean-up was sweeping the nation and other companies soon followed suit to keep up with consumer demand.

In Hans Taparia and Pamela Koch’s New York Times online article “A Seismic Shift in How People Eat,” posted on November 6, 2015, the current struggle that big food companies are experiencing in relation to increased consumer awareness is discussed. Prompting this article is the overwhelming movement to healthy eating by the general populace and the havoc it is wreaking on corporate companies. Highly popular among health enthusiasts of all ages, the topic of this paper appeals to a wide audience. Although easily missed at first due to the beautiful flow and structure of the paper, the opinions and claims by Taparia and Koch are primarily based in logos where facts and statistics are quoted, and a fair amount of pathos where vivid imagery is utilized to paint a picture of the scenario for the reader. Differing slightly from the normal presentation, the ethos of the paper is not so much enforced through personal titles or anecdotes, but rather through the combination of presenting the ideas and facts clearly and persuasively, all adding to the author’s credibility. When the paper comes to a conclusion, the reader is left with a solid understanding of how big food companies are finally being forced to share their dirty secrets and clean up their act in order to compete with the small scale, organic based companies and the jeopardy they are facing unless they change their ways drastically.

Marketing is a competitive field that companies outdo each other to make a profit. Café Campesino is a retail-based company that assists farmers to sell their products in a fair and profitable trade. The American coffee industry is that which is on growth with more than 64% of American drinks an average of a cup of coffee a day. The coffee industry just like other agricultural products is affected by a host of factors from climatic variations to fluctuation of prices. This paper seeks to look at Café Campesino's marketing plan in the coffee industry. The paper appreciates the effect

In the article “Attacking the Obesity Epidemic by First Figuring Out its Cause”, the author shares her experience of how the food industry has changed. She explained that when she was younger, she never remembered

Our food wars a much make up as actors (Berry 232). Berry expresses that the food industry wants little to do with our health but more to do with volume and price of their product. As scales increase, diversity declines when this happens so does health. From there the dependence on drugs and chemicals becomes necessary. Food advertising leads up to believe that what we eat is good, tasty, healthy and guaranteed to give us a long life (Berry 233).

Goals: To provide healthy foods that will eventually lead the company in earning a healthy bottom-line.

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the result of acquiring 14 smaller firms - a key driver in breaking into the UK and Canadian markets.

Starbucks can follow some strategies to differentiate their product even more that will lead to vary their menu prices. For example, Starbucks might create “saving menu” by selling some products at a lower prices to attract even more customers. Also, Starbucks might take into consideration the strategies of opening “Starbucks carts” that open in smaller express places that don’t fit for a whole store. Those “Starbucks carts” will attract even more customers because it is easier to get access to. “Starbucks carts” may provide the customers with low cost products to draw larger market base. To be a best cost provider in the market will allow Starbucks to be the most attractive company in the coffee market internationally. Thus, Starbucks will have a competitive advantage over its rivals by fulfilling the needs of a huge customer base in the market, by providing a high quality products and provide products with the best costs.

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

But before launching that product we want to know that “Is it worth it to our fast food restaurant to market healthy food”. To answer this management

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.

The report explain the marketing plan for launching a fresh juice named Pep up This product has been made by the K.MANIA (PVT) Limited Company is improved from the ministry of health. In the beginning of the report we have explained the mission and vision of the K.MANIA (PVT) Limited Company. And then we have future carried out our. It will be introduce in the market with the help of various promotional display advertisements and distribution of fee samples to the general public and financial institution