Marketing Plan For New Business Success Essay

3582 Words15 Pages
“THE NEED FOR MARKETING AND DEVELOPMENT OF A MARKETING PLAN FOR NEW BUSINESS SUCCESS”

Abstract
Any new business is new in the market and requires awareness and know how on what the business doing is and how it will benefit the end consumers in their daily lives. In addition to the awareness about the business, the product’s existence awareness is something more essential for the business to grow. If such a product or business awareness do not arise at the environment the business operates, that means such a product and business do not exist in the minds of potential consumers though they are physically available in the market. Hence, product and business awareness are essential and the only tool it is the marketing activity.
All business should have a marketing plan and process for promoting it products to its target consumers. Also, its relevance to new business is studies in this research by a secondary research into books and journals where eminent authors have mentioned the importance of marketing and a marketing plan for the success of new businesses. Also, to identify the essentiality in new business, 5 Directors were interviewed with semi structured questions by the researcher as on their approaches and experiences towards marketing while they took initiative for new business start up’s.
The findings of the study was based majorly on the theoretical studies marketing plan for new businesses. The study was based on secondary data from books by famous authors
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