Marketing Plan For Pane Rottura

While rivalry of the fast food restaurants is great, Panera Bread did distinguish itself by not only catering to those fast food lovers but also those who prefer casual dining experience. It has entered both markets, almost flawlessly to lessen the competition and expand their market share. When talking about the threat of substitutes, Panera Bread executive team not only provided customers with artisan bakery that uses only fresh and high-quality product with a vast assortment of products but also by providing an atmosphere that is pleasant, not too loud and enjoyable. People can hold a meeting there, friends can spend quality time, some go there to study or write, and space is often large enough for all of those events. This many options that they give to customers are not easily replaceable.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

By emphasizing nutritional value and quality, such as antibiotic free chicken and whole grain bread, this restaurant chain distinguishes its products from fast food restaurants such as McDonalds, Wendy’s, and Burger King. Panera also distinguishes itself from these other fast food chains by providing a longer dining experience, with more welcoming furnishings and free Internet access. As opposed to the concept of “fast food”, Panera is associated with the concept of “fast casual”. This is a combination of fast food with a casual dining experience.

“Increasingly, companies are locating different value chain activities in different parts of the world to exploit location-based advantages that vary from country to country” (Gamble, Peteraf, Strickland, Thompson, 2014). Panera Bread extraordinary specialty showcase gives them the apparatuses they have to adequately manage the challenges standing up to the fast food industry and also additionally going up against the eat in industry. Panera Bread's less expensive items makes it more appealing contrasting option to conventional restaurants. Panera fabricated its organization on negligible long haul obligation. The greater part of their extension is financed with income from their operations. Besides quality control is kept up by making new batter every day at one of a few crisp mixture offices as well as the mixture is then transported day by day from the office to stores and heated new in the store. The normal length of each outing is 300 miles. The company also has solid brand

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy.

Its artisan breads, which were breads made with all natural ingredients and an artisan’s attention to quality and detail, and overall award-winning bakery expertise were at the heart of the concepts menu. The concept was designed to deliver against the key consumer trends, specially the need fro a responsive and more special dining experience than that offered by traditional fast food. The company’s goal was to make Panera bread a nationally dominate brand name. Its menu,prototype,operating systems, design, and real estate strategy allowed it to compete successfully in several sub-businesses:breakfast,lunch,PM chill-out,lunch in the evening and take-home bread.

This approach has been one of the main competitive advantages of the company that maintained its stores and cafes in a friendly and ambient atmosphere in various locations. The company did not start as a traditional fast food restaurant, but rather as a network of places where people could fulfill their natural instincts with healthy and freshly cooked food with a little higher than average price range. Panera Bread was one of the trend makers of casual-food restaurants, whose vision was entirely different from the typical model of public facilities. All of the locations shared a common design and menu that created a unique environment of the franchise. Moreover, in order to enable high-quality service, the executive team of the company decided to equip all of the bakery’s completely to be capable of making their own products directly to the spots. This fact allowed to reach a certain level of autonomy and reliability of the brand that always managed to deliver and provide the freshest and natural

Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.

As a result, Panera’s “fast casual” niche (between casual dining and fast food) contributes to its relative success; this positioning allowed it to avoid discounting wars and maintain its margins by attracting customers with a higher quality product perceived to be a good value for the money.

Singapore has become a very competitive market for the fine dining restaurant segment. How do restaurants compete in attracting affluent customer?

Marketing positioning of the restaurant is going to be based on the upscale, fine dining, and innovative Italian cuisine restaurant, i.e. through food and service. The customers of Pane Rottura are those individuals who appreciate quality food and the unique offerings of the restaurant. The positioning strategy will be providing the restaurant with an edge over its competitors in the restaurant industry.

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.