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Marketing Plan For Perfume J'Adore, By Dior Essay

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My product: Dior’s Perfume, J’adore

1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior, the father of the “New Look”, stated the principal goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore.

2. Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs. Then, they use …show more content…

Chanel is a company based in France. Chanel is just as famous as Dior, if not more. They built their reputation on quality and uniqueness.

Coco Mademoiselle is the equivalent of J’adore for Chanel. It is not their main perfume, but is a very important one. The market segmentation is the same. From a customer point of view, they hire celebrities to promote the perfume. Lastly Kate Moss was representing Coco Mademoiselle. They also take greatly care of the image it gives to customers. They hire the best photographer and director for their ads. The image has to be perfect and make the women looking at it dream. I am not an expert to say what Chanel could do better, but as a customer, I think they should make Coco Mademoiselle look younger, because the fragrance could fit many girls in their late teenager years. The information is from: www.chanel.com/fragrance.

Lancome is also a company based in France. Ô by Lancome has almost the same market segmentation, except it is a little wider. Indeed, teenagers are targeted as well as accomplished women. Ô has a fresh look, and is related to water in all commercials or ads. It was the point at the beginning, because “Ô” is an abbreviation for water in French. The image is fluid, but stays classy. This is the advantage. From a customer’s point of view, wearing this fragrance is like taking a fresh air breath. However, I think they should make more effort when it comes to advertising the perfume. Indeed, a perfume

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