Marketing Plan For Pomegranate Kitchens

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

In relation to hospitality and catering, the non-commercial or “public” sector exists in the form of hospitals and institutes of education. Organisations in the commercial sector are privately owned and exist solely to find a niche to exploit to make money. While money-making is still a factor in the private sector, it is not the main goal. With the primary goal, demographic and expectations of the target audience, along with location and budget, all taken into account, different areas of the hospitality and catering industry begin to differ widely.

3) Who is Kraft Kool-Aid’s customer, and what trends do we see in that market

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

1). If one of Sysco's clients is willing to expand their menu toward this growing world trend, Sysco says it can help. This company will help because, “Your Sysco Marketing Associate, backed by Sysco’s formidable team of culinary and operational professionals, can help you with ingredient advice, costing information, recipes and consumer data...for your concept and customer base” (TrendSpotter, 2012 February, p. 3). Sysco also gives its clientele the opportunity to receive specialty products that are not available on a regular basis. Sysco does this with both their Sysco International Specialties and Chef Ex divisions. They describe their International Specialties division as “travel[ing] the globe to bring you the very best in Specialty Food products. From the exotic spices of Asia to the rich taste of Belgian Chocolate” (Imported & Gourmet, 2012, para. 2). Their Chef Ex division offers “products, produced by chefs for chefs” (Imported

Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:

Kudler Fine Foods evaluation and examination of the market trends in the industry in which operates presentation takes special interest in this paper. How market trends play a role in the market structure, effect of new companies entering the market, prices, and technology, productivity, cost structure, price elasticity of demand, competitors, supply, and demand analysis, and effect of government regulations will show in following parts of this presentation.

There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective method.

The primary root problem components for this case are: Breeder’s establishing brand recognition, determining its true target market and convincing supermarkets of the viability and profitability of its product. Breeder’s will need to accomplish creation of brand recognition by pulling out all stops and creating an aggressive marketing strategy covering all traditional media outlets and new social media such as Twitter. Part of this media blitz must be a pricing strategy and information on the quality ingredients of the product.

Due to economic downturn the strength of the buyers’ power has increased as the industry looks to gain consumers with pricing strategies much like those of McDonald’s “Value Menu” and combination meals even though the cost of commodities have gone up (James, 2010). Customers of QSRs are looking for quality food without high costs. While Chipotle does not have a value menu or offer any type of combination meal much of their success is due to the fact that the customers are willing to pay a higher cost for higher-quality (Chipotle, 2010).

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the result of acquiring 14 smaller firms - a key driver in breaking into the UK and Canadian markets.

Home Chef has been looking for methods not only to expand its footprint nationwide, but also to build a distinct brand image to increase market share in the competitive environment. The company delivers a weekly culinary experience to the customers, which is completed with fresh ingredients and step-by-step recipes. The purpose of this report is to offer Home Chef with the threats it might face in the future in regard of their competitors.

Now that we have our very best products in more markets, let’s begin promoting them by on air commercials letting the public know that the products can be found in stores near them, not just major chains and in store promotions at the new locations that now carries the product. Perhaps offer sales in the beginning to introduce the product to consumers that have never had the ability to purchase it at their community stores. Pay for the best placement on the grocery store self, right at eye level.

In order to expand into new market segments and increase sales, Cowgirl Creamery may consider including new