Marketing Plan For Specialty Marketing

4863 Words Jul 1st, 2015 20 Pages
Specialty Marketing

In this section we will give you examples of how you can incorporate Specialty Marketing into your overall marketing plan, such as incorporating “marketing services” into your greetings.

 In Person Greeting: (“Good Morning, Good Afternoon, Good Evening) welcome to Stylogix, Your Hair Color Specialists. My name is Dana. How may I assist you?”
 Over the Phone Greeting: (“Good Morning, Good Afternoon, Good Evening) thank you for calling Stylogix, Your Hair Color Specialists, this is Dana speaking. How may I assist you?

Specialty marketing focuses on branding specific services you and your salon staff excels in and wants to promote, over and above the general services you give such as haircuts and styles.

At the present, color and hair smoothing systems are two services in demand by consumers. Please refer to the article excerpt below for more details.

Professional Salon Hair Color Study: This study shows U.S. salon hair color product dollars growing at 3.2%—the fastest growing major product category—in an economy emerging from recession. (In comparison, overall salon hair care growth was at 4%.) Growth came primarily from increased salon visits and minor price increases in demi/ semi permanents and permanents. Hair color services grew by 3.3%, as consumers’ frequency of salon visits and demands for hair color services started to rebound. Some major findings are:

 Hair color makes a big comeback and is projected to grow to mid-to-single digits by…

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