Marketing Plan For Starbucks Coffee Shop

I will discuss four possible alternatives that should be seriously considered. The first has to deal with McDonald’s. Starbucks has a great opportunity to increase sales by selling coffee through

The targeted industry is coffee shop for this business venture. According to the latest research from the NPD Group, the coffee shop industry continues to thrive in the evolving economy [1]. In the past years, out-of-home coffee servings have fallen by more than 3%, but while the visits in coffee shops remained flat. Even though the marketplace is challenged, the market is still huge [2].

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Chris Crosser is one of the most successful interpreters under the age of thirty. He started his career in photography based on his love for it and wanting to capture the world. He once said that “opportunities don’t happen you create them”. What this quote is saying is to peruse dreams. Businesses do not create themselves if someone wants to start a business they have to be prepared. They can not just start a business without a good strategy; they have to have preparations in place in order for the business to become very successful. For example, the Starbucks Company started with one store in Pike Place Market in Seattle, Washington in 1971. Starbucks now has over 21,000 stores in 65 different countries. To achieve this level of success, one must have a good business plan, excellent marketing materials, and a consistent quality product.

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of the business. It would be very beneficial for the Starbucks to focus on their in-store items or baked goods. The test locations have already started to follow on this trend, and have provided positive feedback and results. Starbucks is continuing

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

A. Many people would assume that Starbucks has reached, or is fairly close to its saturation point. In just about any city, suburb, train station, or college campus, there’s a Starbucks location to meet coffee drinkers needs. With Starbucks expanding, a likely investment would be to continue expansion worldwide. Not only should Starbucks concentrate on expanding its footprint, but also continue to alter its stores. Rather than opening more dine-in restaurants, Starbucks should concentrate on drive-thrus in urban and suburban areas.

Starbucks started its journey back in 1971, and has since grown to serve millions of sociable coffee-goers from around the world. With more than 16,800 locations across the globe as of 2009, Starbucks is still the dominant player in the field of upscale coffee houses for mainstream customers. You ask: “How can they be ‘upscale’ but cater to mainstream customers at the same time?” To make a comparison to the fashion industry, upscale brands does not mean that mainstream customers cannot afford it, it means the pricing is within reach, and the urge to purchase a Starbucks coffee over a Tim Horton’s cup of coffee is in the branding. Would a woman rather carry a Guess handbag over a Gucci one? Would men prefer a Toyota Corolla over a Maserati

The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet café.

Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop

Ranked 88th top brand in the world in 2012, and 91st in 2013 (Interbrand, 2013), Starbucks has come a long way from being a tiny shop selling an assortment of coffee beans and distributing coffee samples, to becoming a top global brand. Hence why we have picked Starbucks to be our chosen brand for this group assignment.

The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of the business. It would be very beneficial for the Starbucks to focus on their in-store items or baked goods. The test locations have already started to follow on this trend, and have provided positive feedback and results. Starbucks is continuing to innovate its product mix to capture the

How responsive is your company to difference among nations? Does it vary its products and marketing message from country to country? Should it?

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.