Marketing Plan For Target Corporation Essay

It features an elegant look and functionality which will enhance any home or office. The GXS Beverage Brewer brings your beverage brewing to new heights with exceptional, on demand heating meaning zero wait time to brew and accurate brew sizes based upon cup capacity which brings unmatched capability amongst competitors. The GXS Beverage Brewer adds quality and convenience to our customer’s lives by being completely portable and offering just the right amount of beverage brewed. The added benefit to the customer is that there is no longer a need to look for all ready limited electrical outlets in the kitchen. Thanks to the patented extended life lithium battery and charging station technology exclusively developed by Company G, our customers will never have to worry about plugging in a beverage brewer system again. Finally, with the accurate brew system with Brew Rite technology, you can program up to 16 ounces of hot beverage based upon your cup or mug capacity. Whatever amount you choose you know that you will be using the best beverage brewing system in the world, something that customers of Company G have come to expect.

Accordingly, Target’s (2015) CSR Report emphasizes its sense of community, stewardship, and responsibility by focusing on such areas as wellness (of guests, team members, and communities), sustainability of its products and business operations, inclusiveness, and community investment (p 2). Furthermore, Target’s management states its “performance as a company is intrinsically linked to the health and vitality of the communities” where its team lives and works (p 1). For that reason, Target contributes 5% of its profits back to local communities and has done so for 70 years (p 1). In its 2015 CSR Report, Target reports on the progress towards achieving its 20 corporate social responsibility goals it set in 2010. Progress is presented in easy to read graphics spread over seven pages of the 45-page report with goals for the future under development and to be released (pp 4-10, 10). In addition, Target’s website has this information under the categories of environment, team-member wellness, education, and volunteerism.

This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store.

Target Corporation uses energy conserving Windows, low wattage bulb fixtures, motion sensors and refrigerator that earns energy stars as well as saves energy cost through these initiatives (Target Sustainability, 2015). Target Corporation energy efficient sustainable building is a commitment to support community and environment using solar energy. Solar energy generation eases the burden of the local power supply company. The more Target Corporation leads with an environmentally sustainable initiative, the Target Corporation brand name becomes popular and more people aware of the brand within the community (CSR, 2014). Target Corporation focus on the growth also based on the customer convenience by building urban stores near mass transit saving an enormous amount of transportation cost and lowering carbon footprint. These urban stores bring more traffic and more sales outperforming the competitors in the same area.

Target Corporation is a retail company that provides a wide variety of products, such as clothing, housewares, groceries, entertainment, as well as a large selection of other products. Target aims for a wide customer base, providing customers with everyday products. It seeks to attract a younger, more educated, and affluent clientele. Their suppliers include many name brands for all products, including 3-M, General Mills, Massimo, and Apple. Target has also created their own brands, such as Up and Up and Archer Farms. In July 2014, Brian Cornell was named the company’s next Chairman of the Board of Directors and CEO, and his transition was effective on August 12, 2014. He has over 30 years of retail and consumer products experience in various roles at Pepsi Co, Michaels, Wal-Mart, and Safeway. Cornell said, “I will focus on our current business performance in both the U.S. and Canada and on how we accelerate our omnichannel transformation.” (Target, 2014.)

Target has a corporate social responsibility plan to show the legacy of giving and service. Rothaermel (2014) explains that Target embraces social programs, such as, promoting minorities and minority women into the supply chain. Target is fostering equality in society; this begins by creating a diverse workforce. Target is engaging the community to strengthen relationships and teach ethical treatment to others (Target, 2016). Rothaermel (2014) discusses corporate citizenship, where an organization philanthropic responsibilities are evident thorough ethical practices and giving back to society. Target encourages their employees to volunteer in local community programs. Target is interested in the community stakeholders and is committed to supporting communities by giving five percent of its profits, which has added up to more than $4 million each week (Target, 2016).

Target is not only dedicated to the environment but with their employees as well. Team members and their families can explore health and well-being in workout gear and fresh vegetables along with health care services and beyond. Target works hand in hand with community partners, building stronger and safer neighborhoods. The employment environment, safety, and health are Targets way to focus on Corporate Social Responsibility (CSR) in areas of environment, education, and volunteerism (2014, May 8). An example of Target’s focus on CSR includes recycling, reduction of environmental waste, and food selection programs. The Target Company has reduced the amount of materials used and increases the amount of recyclable materials in product selection.

Target CSR practice is based on four key areas: inspiring wellness; fostering sustainability; championing inclusion; and investing in communities (Target Corporate). In a nutshell, this paper will focus more on how Target has fostered sustainability. Target has been working to improve environmental and social impact through its product design and development, operations and manufacturing for decades. It is notable that 76 percent of Target locations are certified as Energy Star. In 2015, the company minimized its water consumption by 17.1 percent per square foot. However, Target was not able to accomplish minimize greenhouse gas emission by 49 percent per million dollars of retail transactions. It managed to minimize only 47.6 percent. At

CSR is the concept that businesses should balance profit-making with activities that benefit society, as Bruce Dayton believed “businesses should act in the best interest of society” (Target, 2015). Accordingly, Target’s commitment is to design tomorrow’s Target through our value chain, building community and creating a great workplace. As such, its 5 core beliefs: innovation, leadership, growth, inclusivity, and community influence its ongoing commitment to CSR. Furthermore, they achieve this by concentrating on:

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth rates over the next five years. SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. VUGO is a product that was created for the Followers segment of the Vodite market which is projected to have the largest growth over the next five years at over 3300%. Followers require a high performing product, but at an

However, Target’s consistent activities toward CSR are in line with its competitors (See Table 3). Therefore, to maintain its competitive advantage, Target must continue to review its business and societal issues. For instance, it should work with its stakeholders, as well as its team members, customers, and partners to “gauge where Target can drive and contribute to

Target works on trying to find environmentally friendly ways get the product to the customers. They work on reducing their carbon footprint by working with experts on ways to improve their packaging and transportation. (Target Corporate 2016.) They also try to get their manufactures to use sustainable apparel and footwear products. They encourage their customers to follow manufactures suggestion by washing apparel in cold water to help reduce the usage of water and energy consumption. (Target Corporate 2016.) Targets products come from all over the world.

One of the largest and most successful retailers in the United States is Target Corporation. There have been many micro-environmental factors that have affected this company’s performance over the past few years. The micro-environment are the actors close to the company that affect its ability to serve its customers such as the company itself, suppliers, marketing intermediaries, customer markets, competitors and publics (Kotler and Armstrong, p.66) The company itself definitely played role in affecting its performance over the past few years. Target wanted to be perceived as a discount retail store but also carry top designer products (Kotler and Armstrong, p.94). The marketing plans for the company affected its sales negatively and

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.