Marketing Plan For Target Corporation Essay

1652 WordsSep 18, 20167 Pages
Target Corporation is an upscale retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Having worked for target in the past, I have found this company to always keep their guests and team members in their top priority. In 2015, Target Corporation set goals for the future CSR which are making fitness and wellness a way of life for guest and team members and communities, pursuing sustainability for products and business operations, promote a more inclusive society and engaging with their communities. Every year Target makes a set of goals to be achieved and in 2015 according to their CSR Report, 20 goals we set and 10 out of the 20 were achieved. The goals that were attained were, to increase organic food offerings by 25 percent by 2017, this goal was achieved by increasing food offering by 114 percent (“2015 CSR Report” 4). Second, to improve owned-brand packaging sustainability by enhancing at least 50 owned-brand packaging designs to be more sustainable by 2016; this goal was achieved and exceeded by enhancing 153 packaging designs (“2015 CSR Report” 4). Third, to increase Energy Star certifications by 75 percent in the U.S Target buildings by 2015; this goal was achieved and exceeded by 76 percent (“2015 CSR Report” 4). Fourth, to reduce greenhouse gas emissions by 10 percent per square foot; this goal was achieved and exceeded by 11.5 percent reduction (“2015 CSR Report” 5). Sixth, to reduce
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