Marketing Plan For Target Nutrition

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

With having true genuine intentions in eating healthy people fall into the ideas advertised by cooperation’s that their products are healthy. Food corporations protect themselves through ingredient secrecy and even through the FDA because they are not required by law to disclose their ingredients; however, the chemicals used need to be considered by the FDA to be Generally Regarded As Safe (Schlosser 25). People should take responsibility in the research of the food products they consume; therefore, allowing an individual to be wise and informed of what their really consuming. Maybe, instead of cutting corners in trying to eat healthy with false idealistic advertisement consumers should consider eating fresh fruits, vegetables, and cooking ingredients. Consumers should like the author Pollan suggested in his rules of thumb: avoid food products unfamiliar, unpronounceable ingredients, and products containing more than five ingredients (Pollan

Target Corporation is a retail company that provides a wide variety of products, such as clothing, housewares, groceries, entertainment, as well as a large selection of other products. Target aims for a wide customer base, providing customers with everyday products. It seeks to attract a younger, more educated, and affluent clientele. Their suppliers include many name brands for all products, including 3-M, General Mills, Massimo, and Apple. Target has also created their own brands, such as Up and Up and Archer Farms. In July 2014, Brian Cornell was named the company’s next Chairman of the Board of Directors and CEO, and his transition was effective on August 12, 2014. He has over 30 years of retail and consumer products experience in various roles at Pepsi Co, Michaels, Wal-Mart, and Safeway. Cornell said, “I will focus on our current business performance in both the U.S. and Canada and on how we accelerate our omnichannel transformation.” (Target, 2014.)

The product more or less receives a seal of approval without the consumer ever really knowing whether the “expert” is truly an expert at all. The professional’s actual doctorate may not even be in the medical field, but in a completely different field and unrelated all together. This is done because viewers ask fewer questions about a product or information when backed by a professional. This tactic is used to gain the trust of the viewers. Once they have the viewers’ trust in hand, Iovative Health Sciences, Inc., persuades these young female viewers to believe almost anything that they want them too. These women become inclined to believe that Hydroxycut will work for them; fast, easy, and with no hassles. This method of gaining the female consumers trust coupled with Hydroxycut ads’ other advertising fallacies for example, the airbrushed and digitally enhanced photos along with Hydroxycut’s over exaggerated or falsified statements; make their already vulnerable female audience more susceptible to their deceptions. The Federal Trade Commission (FTC), an agency created to protect America’s consumers, drew up a report called, “Weight-Loss Advertising: An Analysis of Current Trends,” which investigated weight-loss advertising. In 2001, a content analysis found that over half of all advertising for weight-loss products used fabricated, unsupported claims. In an investigation of 300 ads from

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

While health foods stores attract consumers to purchase health supplements, many manufacturers use health food stores to promote their bogus products. In March 1999, the FTC filed a complaint in federal court against the makers of Vitamin O. The company ran false ads claiming the Vitamin O supplement prevents cancer, heart, and lung disease by adding an extra oxygen supplement to the bloodstream. With no scientific evidence to prove the benefits of Vitamin O, the two companies from Washington agreed to a settlement of $375,000 for consumer compensation. The settlement prohibited the Vitamin O manufacturers from making claims that were unsupported about the Vitamin O health benefits. Testimonials and endorsements of product represented through previous experience from members of the public who used the product were also prohibited in the settlement. In conclusion, marketing agents with false science beliefs have one common goal: To sell! We as consumers must be aware and informed of unknown supplements that claims to have a great deal of impact to your life. These products are known for its testimonials by doctors and actors that make claims of using the product. Pseudoscience supplements have caused serious illnesses and even death due to consumers lack of knowledge when purchasing these products. It is strongly recommended that consumers research the companies and the product that advertise false products very carefully before purchasing a supplement that claims to

Sports nutrition products are designed to be taken in conjunction with an exercise and fitness regimen. These products include: proteins, mass gainers, pre-workout supplements, during-workout supplements, post-workout supplements, and gluten free products. In total, the sports nutrition sector generated approximately 43% of GNC’s retail sales for 2010. (Reuters, 2011)

Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the result of acquiring 14 smaller firms - a key driver in breaking into the UK and Canadian markets.

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

Supplements have become very popular in the United States. Americans want a cure-all for their health problems, and supplements have become the point where they are turning. In fact, it is approximated forty percent of Americans use supplements. (1) Even more astoundingly, a survey conducted between 2003 and 2006 established fifty-four percent of American adults use some strain of supplements. This large demand from Americans, and, in particular, athletes, has created a booming business for supplements in the US. It is supposed nearly twenty-seven billion dollars were spent on supplements in 2009, with roughly thirty-five percent of that figure being specifically vitamin supplements. Because

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Lucozade Sport uses a strategy which is specific to sportsmen and sportswomen in order to sell their product. I will be analysing the segmentation, targeting and positioning strategy that Lucozade Sport adopt while also talking about how Lucozade Sport’s marketing mix which ensures it stands out from other competitors. The information gathered has been collected from various websites and articles to do with Lucozade Sport.

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.

Substitutes are plentiful available to take the place of a Glanbia product. A consumer upon entrance into most health shops would be greeted with tubs upon tubs of different whey proteins. The long list of substitutes erodes the demand for Glanbia products such as optimum nutrition. Brands such as Maxinuitrition, Muscle tech and cellucor are all household names when it comes to the performance supplement market. To combat this Glanbia have marketed there number one product Optimum Nutrition as a health supplement for all types of people and kept the BSN range more focused on the more advanced gym goers and body builders. The separation of the two brands has given Glanbia more power at either side of the market.