Marketing Plan For Target Nutrition

3262 Words Jan 13th, 2015 14 Pages
Abstract
This report aims to deliver an effective marketing plan for Target Nutrition, an online sports supplement store focussing on own-label brands that have been rigorously tested with minimal side effects. The company’s unique objectives are to provide greater knowledge for the customer, on the various products sold, how this fits in with the customers’ fitness goals and advice for future targets and development. Therefore the company will not only provide products but also an accompanying service by training customers to use the products to get the best benefits. The service will build an interaction between the customer and the organisation and provides an almost face to face interaction, through videos, comments and feedback online. This makes the company innovative and different from competitors, hence making it successful and profitable in a dynamic and large marketplace.

Contents
Introduction page 4
Discussion pages 5-9
• Current Marketing Situation - Environment, Customers, Technology, STP
• The Product and Service- Product and Service, Price, Packaging
• The Brand
• The E-servicescape
Conclusion page 10
Appendices pages 11-12
References page 13

Introduction
Target Nutrition is an online sports supplement store, selling many different products according to fitness goals and lifestyle choices. The store can be accessed through three main platforms, on the website, on the smartphone and tablet app and through orders…
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