Marketing Plan For The Fast Food Industry Essay

This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).

Secondary research shows that McDonald’s has made past attempts to reinvent a healthy menu option in the United Kingdom. The research shows that McDonald’s as hired a third-party advertising agency, TBWA/London to handle the initiative to promote a healthier menu and options at the restaurant (“TBWA\London wins McDonald's health brief,”2006). Research also shows that the company made a change to their famous French Fry in the year 2002. When they took this action it had mixed reviews. Although an increase to the health factor for those dining at the establishment, there were also numerous complaints at the downslide in taste (Arthur Page Society, 2008). The secondary research shows that the hypothesis of McDonald’s needing to move toward a healthier menu in the Europe is, in fact, true. The secondary research can be used to help validate primary research conducted.

The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

“Something that is kept or meant to be kept unknown or unseen by others.”This is the definition for secret, and this is exactly what food industries are doing to you and me (the consumers).Just because we are not the people who is making the product doesn’t mean that we should not be able to know what we are putting into our bodies.I am here to do what other people are too afraid to do. I am going to expose the food industries about their working conditions in factories and fast food restaurants, what they actually put in our food, and how obesity is a problem because of unhealthy.

Whole Foods Market is the leading natural and organic foods supermarket. They are the first national “certified organic” grocery store. 2015 might have been the worst year in the history of Whole Foods Market. Comparable sales had declined for the first time since the recession. There was a humiliating scandal involving mislabeled weights and prices, and the attacks from rivals Kroger Inc., Costco Wholesale and Trader Joe’s only seemed to increase. This resulted in Whole Foods’ shared price plummeting 36%. This was a decline that would have been worse had a late-year buyout rumor no circulated. Whole Foods had diminished this rumor. Moving into 2016, there seemed to be a reason to be optimistic even with the descending momentum and flat comparable sales forecast. In 2016, Whole Foods debut the 365 chain. This was really a jump start for Whole Foods stock at the beginning of 2016. The budget friendly 365 chain allowed the company to reach different demographics and provided a larger range of real estate options, enabling it to open in neighborhoods that may not be fit for one of their full line stores. The 365 is the best solution to stores like Trader Joe’s. “We are continuing to make measurable progress on fundamentally evolving our business including the successful launch of our new 365 format, expanded value investments, and increased efforts to better understand and provide personalized offers to our customers. We are seeing some

Thirty six years ago John Mackey started a grocery store based on his vision of a business that provides customers only natural foods. Based on a simple but effective business model, Whole Foods has grown to a position of market leadership that is now being challenged by low-cost organic sellers. According to Feldman (as cited in Giammona, 2015) “Whole Foods continues to face challenges from competitors going after organic and natural foods more aggressively”(para. 4). The company 's differentiation edge against lower-cost competitors is fading as competitors have been successfully emulating the Whole Foods experience (Sharma,2015).Furthermore, Wahba (2016) noted that the company 's "Whole Paycheck" reputation is hurting sales and driving customers away to other low-priced organic food competitors.

The process of creating the marketing plan will give the company the tools necessary in differentiation and positioning their product, which can increase sales and gives the product have a new image. These tools also illustrates the impact that the product life cycle can have on the success of a product and will show way to refresh the image of the product and possible resetting the product life cycle to a more profitable position.

Marketing plans are critical to the success of any business organization as they help achieve company goals by providing guidance, instruction, and structure to an organization. Effective marketing plans are crucial to the success of all companies large and small. Marketing plans, may look different depending on the size and scope of the organization, but no matter their appearance they serve an important role in achieving and maintaining organizational goals. A well-written marketing plan provides focus and direction for the company and its employees. It organizes valuable information about the product and target markets. An effective plan transforms the marketing strategy into calculated procedures to achieve company objectives. Without a marketing plan confusion can ensue because information is not properly relayed and there is little consistency.

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

Fast food is one of the easiest ways to get food and eat it in a hurry. More people have been eating fast food rather than eating at home for years. The rate of fast food consumption has not slowed in over fifteen years (North). Americans in today’s society are busier than they have been. With people being busy they cannot find an easy way to make dinner, so they go to fast food restaurants to get food on the go. Many Americans also believe they are too busy to go shopping for groceries. Being busy is not the only thing that makes people eat fast food on the go. Why are numerous Americans eating fast food and not homemade food? Fast food is convenient and cheap for people who do not have time to cook or if they are too lazy. Advertisements encourage Americans to eat fast food as well.

Whole foods Market targets people who are more interested in consuming high quality organic foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market provides a lot of options for them and a memorable consumer experience when they shop for food. It makes sure to attract these people. In addition to this, to target average consumers it has introduced 365 everyday value offering products at reduced prices.

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall

The organisation that provides the product or service, including any mission statements, visions or goals.