Marketing Plan For The Global Food Industry

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Over the last few years, awareness of organic food has risen. Due to this, the demand for organic food is a factor which is influencing the farmers to switch to use this technique, and it is being sold in specialty stores and conventional supermarkets. Organic products contain numerous marketing claims that it is healthier, it offers more value, and the farming is more environmentally friendly than traditional foods, so, how does one determine if organic is the way to go? Some argue that there is evidence that supports and demonstrates why organic foods and farming are better overall, while others insist that conventional foods and agriculture can offer the same benefits as going organic. There is no right or wrong answer. Within this

The latest trend or “craze” per say of the twenty first century has been that of organic foods. The U.S market for organic food at one time was growing at a pace of 20% per year, which is significantly greater as compared to the 3-4% of the food sector as a whole. This undeniable growing demand in organic foods caught the attention of Douglas Degn, an executive vice president of the wildly popular organization, Wal-Mart. With the demand of organic products often outstripping supply, Degn was faced with the decision of whether or not to jump on this shortage and give people what they want out of organics from Wal-Mart, or if he should continue to build on the products they already offer to consumers, in order

The organic foods industry is one that shows consistent growth. From year to year, they are undergoing an increase in demand. There are a number of factors that contribute to the industry’s growth. These factors include more consumers being educated, and conscious of health concerns of processed foods having a negative impact on their body and the environment. Trends in the retailing of organic foods would include the ups and downs in the

Although organic products represent just about 2% of the total food and beverage sales in the US, the market is growing approximately 20% annually. More consumers are preferring natural, fat-free and healthy food products. Food items containing trans-fat are losing market share to low calorie, low fat, natural and organic products. Increasing customer preference for organic foods is likely to impact the company’s sales, given its leading market position in the organic grocery segment.

Southeastern Grocers will promote and design through imagination, improvement and innovative ideas that will enable them to provide an array of choices. It was in the best interest of the company to come up with ideas for new organic products for their new and existing stores. This is evidence that Southeastern Grocers is building responsibility and sustainability into their grand scheme of adding organic products on the shelves.

As can be seen, Farm2citY is trending in the right direction, at the right time on the organic food front. Through in depth research of their competition, Trader Joe's and Whole Foods Market, Farm2citY can identify what separates them apart from their competitors. Farm2citY has determined their strengths, weaknesses, potential opportunities, and threats through performing a SWOT analysis. This information helped Farm2citY identify the areas they can take advantage of in this market and those potential areas they need to address. The emphasis on quality organic food at a more affordable price is what will help Farm2citY continually succeed in this

Today’s organizations need to focus on their internal customers by promoting team-based cultures. An effective team-based organization will succeed when they collaborate with their team members. Therefore, effective teams value one another, set common goals, and foster a culture where appreciation is expressed openly with other team members (Duggan, n.d.). Creating a teamwork approach results in loyalty, trust, and cohesiveness, this leads to increased productivity for the organization (Duggan, n.d.) Achieving a team-based organization starts with the leaders characteristics. These characteristics should include trust, team empowerment, goal setting, team accountability, and shared leadership (Markovich,

The supermarket industry is seeing a shift with more customers opting for “organic” and “fresh” foods over “processed” and “packaged” foods. The grocery stores are now focused on the health of the customers and the environment than pursuing mass-market sales volume and narrow margins. The grocer that is doing an exceptional job is the Whole Foods Market.

In 2015 the company’s share price fell by 40% due to the strong competition it faced by Kroger,17% rise, Costco more then 10% rise (Bells, 2015). Walmart still holds the biggest market share in the retail field but also entered the organic food market pretty easily by offering natural and organic products at its lowest price guarantee and “price match” techniques. The four-firm concentration ratio for the market is at high 87.7% making its bold statement about the big players in the market and the oligopoly industry (Statista, n.d.). It is a difficult task for stores like Albertsons to enter the organic food market due to the influence and unbeatable prices majority of the competitors offer. Since the organic products sales are in no way a new innovation or something we have not seen before a fair opportunity is given to anyone guaranteeing good quality and prices. However, a big brand like Whole Foods controls a big portion of the organic food market and therefor its is unlikely for a new developing store to survive on it

Whole Foods, founded in 1980 by John Mackey, strives to provide the highest-quality natural and organic foods with a goal of creating healthier people living healthier lives. In order to achieve their goals they have implemented several important elements as part of their overall strategy for long-term growth. Some of those elements include:

The target market for Organico will be the organic food market. The organic food market is split up into two parts, comprising of the Health Organic Market and the Social Organic Market. The Health Organic Market comprises of the customary staple customers and the rebate basic need customers. The Social Organic Market comprises of specialty natural customers. The planned clients will be the eating less carbs buyer, the wellbeing cognizant purchaser, mothers and the customer who goes to the exercise center consistently. We will have preference over our rivals, in light of the fact that we will offer great items that are low in expense. We will esteem the clients' needs by constantly having low costs for our nourishment and supplies. Products will be conveyed to the clients straightforwardly from Organico. We will likewise offer items over the web too. We will accept our items from supporting suppliers and makers. We will offer them hold space in our stores and set up our nourishment with the food that our suppliers supply.

While grocery shopping many people are looking for products that taste and look the best, have the most nutritional value, and are cost efficient, but now there is one more factor to consider. Should you buy organic? For instance you are in the produce section and looking at the apples. The apples all have a vibrant red color and they have the same shape, but one section has a little sticker that says “organic”. Does this sticker make the apple taste better or have more nutrients? Will organic be worth the higher price? These factors and more have been studied and researched by experts, and the results are in. Organic is neither safer, nor healthier than conventional food.

The organic food industry has gained a great deal of customers over the past few years. Consumers commonly follow popular word of mouth marketing and the organic food industry has established a name for itself. Claiming to be better for overall health and wellness, the industry has made more people want to incorporate a variety of organic foods into their diets. Though claims may hold valuable truth, do organic groceries truly benefit people more than the conventional foods that many have grown up with? Consumers should be advised of the lack of benefits they receive when purchasing organic groceries in comparison to conventional groceries.

SmartMart is at a strategic watershed moment and is reassessing its existing business model. Big players such as Big-Box Mart have added organic products to their line and are selling them at very low price, thereby reducing SmartMart’s market