Unit 3 Marketing P1

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

A public sector business is a business that usually composed of organisations that are owned and operated by the government (PrivacySense2015).

Businesses and industries that are not owned or controlled by the Government. Private Sector organisations operate privately to make a profit with income generated from the sale of their products or services. Although many private sector firms are owned and controlled by individuals, many are owned by groups of people; for example, companies may be owned by shareholders, who have invested in that company.

In The Wall Street Journal, tech reporter Daisuke Wakabayashi (2014) describes how Apple is expanding its reach into the business market. “The iPhone has replaced the BlackBerry as the mobile phone of choice, as the iPad assumes tasks once reserved for PCs,” (Wakabayashi, 2014). Wakabayashi (2014) noted that “Apple is going mainstream” when it comes to the corporate world, and he profiles multiple large enterprises — including SAP, Nordstrom, and Cisco — that have rolled out iOS and other Apple devices to their

Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

The large private sector also has a purpose of generating revenue but it also has to keep

Public sectors are government controlled services that provide for both basic and essential needs of the general community. The content of government sectors varies between countries, however in most countries these include Police, Health care, Fire brigade, Military, Public transport etc. (PrivacySense.net, 2014).

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Though business-like mechanisms can create a more efficient and potentially innovated government, government and business should be run differently, since they are inherently different in their conceptual values. Appleby explains some of these differences. He argues that no one can serve the public as it should be served unless he or she has a public-interest attitude with certain special characteristics. In addition, business has much narrower extent, while public officials are more broadly stimulated, with a breadth of view and a public-interest attitude. Government is complex as well as vastly interdependent with many other nonprofit and private organizations. Also, the government is subject to public scrutiny and public outcry. According to Denhardt and Denhardt, government acts, in concert with private and nonprofit groups and organizations, to seek solutions to the problems that communities face. In the process, the role of government is transformed from one of controlling to one of agenda setting, bringing the proper players to the table, facilitating, negotiating, or brokering solutions to public problems—often through coalitions of public, private, and nonprofit agencies. Finally, government is different from business

Public sector refers to the part of the economy concerned with providing essential government services. The public sector includes such services as a police, military public roads, primary education and healthcare for the poor.

The editorial “Apple’s War With the FBI” by the Los Angeles Times, explains the tension between the company’s unwillingness to cooperate with the authoritative orders of the FBI. House Homeland Committee

Firstly, my poster looks at the products Apple offers to consumers and other electronic companies like Best Buy. The images in my poster include Iphone, Ipad, Macbook, Apple Watch, and Apple TV are products Apple offers to the public.I choose to use pictures of these products because they are subtitles on the Apple website. The products shown in my poster can be classified as consumer goods and industrial good. The Apple products can be consumer goods because any customer can walk into a Apple store and buy the products for personal use. On the other hand, a company can buy a whole inventory of computers and sell it to customer at their own store like Best Buy. Also, The channel of distribution for Apple

[pic][pic]Finally, the beneficiary of the services provided by the public sector, is the general public. These goods and services are sometimes provided free and in other cases consumers have to pay a price. The goal

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.