Marketing Plan For The Private Sector

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Marketing P1 Guidelines 1) Introduce your 2 businesses make sure they are different e.g. private sector, public sector or a charity. Explain what marketing is in your OWN words. The private sector is a part of the economy where the businesses are predominately run by an individual or group with the main goal of making a profit. The public sector is comprised of businesses that are owned by the government, with the aim of keeping employment and to provide a service or goods for consumers. Lastly the volunteer sector is made of charities or organisation who are not making profit as a goal. The private sector business choice is Apple and the public sector business is the Police. Marketing is the process by which an individual or a group obtain that identifies and meet the needs of the customers whilst making a profit. 2) For both companies describe what they sell and what type of businesses they are. Apple is a multinational technology company that designs, develops and sells consumer electronics, computer software, and online services. The police is the civil force of a country/state who are responsible for the prevention and detection of crime and the maintenance of public order. They don’t sell goods like your normal business but provide a service which is protection and paid for by tax payers. Describe how they are different, in what way? The obvious difference between the two is that Apple is a business that aims to create a profit whereas the police are about
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