Marketing Plan For Unitedhealth Group

1210 Words5 Pages
UnitedHealth Group continues to enjoy steady progress across its major business units. Over the past two years United has worked to strengthen and accelerate its investments in its core health insurance and health services (Optum) units. This disciplined approach has resulted in both top-line and bottom-line growth growth for the organization on a year-over-year basis, with primary growth coming from the senior and public sectors, as well as from strong results in Optum. Membership for the third quarter was unchanged sequentially from 2Q14 with medical membership holding steady at 44.9 million members. High Level Financial and Membership Trends UnitedHealth Group’s revenues for 3Q14 were $32.8B, up 7% year-over-year, producing $2.9B…show more content…
Under this approach, as an example, United averages on any given day about 27,000 members in an inpatient setting and another 14,000 members receiving services in a skilled nursing facility. These members are managed by 2,000 clinical employees working with attending physicians to achieve optimal quality outcomes and having proper discharge plans in place when members leave the facilities in order to prevent unnecessary readmissions. United also expects to make one million house calls and home visits for its Medicare members aimed at enhancing adherence in care plans and closing care gaps. On the network side, United now considers value-based contracting (VBC) to be “fundamental” to the company and will have grown its VBC from $13 billion annually in 2011 to $35 billion by the end of 2014. Looking forward, United expects VBCs to be worth $65 billion by 2018. Value-based contracts are at the center of United’s affordability efforts and are the key driver in controlling medical costs as the change in the unit cost of services accounts for two-thirds to three-quarters of the company’s overall cost trend. United’s consumer engagement efforts are aimed at changing the industry’s approach to transparency and access to information that enables members to make informed decisions about their care, where it is provided and by whom it is provided. Current consumer engagement tools allow members to access
Open Document