Marketing Plan For Wal Mart

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some time, the company’s plan was to not compete head-to-head with Wal-Mart in terms of lowering prices but instead to provide their customers, who they identify as “guests”, with a special experience every time they visited a Target location. One idea that was implemented was to market and sell upscale, trendy clothing and unique merchandise at discounted prices.6 This strategy, known as the “cheap-chic” strategy, focused on providing good quality clothing from various well known designers and fancy products from high-profile manufacturers for prices lower than their competition. This plan was vital because it began essentially began the concept of customers referring to Target as “Tar-zhay” which according to Patrick Barwise and Sean Meehan, who are university professors, as a “connote its trendy sensibility”. Target partnered with various designers and companies in order for this plan to be successfully implemented. For clothing, the company partnered with designers such as Mossimo and Isaac Mizrahi, designers whose clothes were similar to Target’s private clothing lines, and focused on properly positioning and advertising different brands in order to appeal to a their customer’s tastes and to broaden their customer base.6 For several brands of merchandise, such as home products, they partnered with companies which only sold their products at Target stores, such as Starck Reality and Michael Grave’s Design.6 This provided an advantage and possibly a disadvantage. The

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