Marketing Plan For Windows Phones

Due to continuous innovation in technologies, cost of production has been reduced drastically and has caused the emergence of new devices in the global handset market and competition among companies have been increased heavily for survival. It has forced companies to change their business strategies. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new products and hence increased their market penetration. For this reason, an integration between Microsoft and Nokia, two market leaders in their own rights, may create new opportunities to challenge the market.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

Founded in 1975 by Paul Allen and Bill Gates, Microsoft is a dominant force in the personal computer operating market, such as it’s latest flagship product, Windows 10. To expand business, Microsoft created ventures in multiple alternate markets, including that of the personal mobile device market, through purchasing assets of the former mobile phone company “Nokia”. In November 2015, Microsoft released the “Lumia 950”, a 5.2 inch-screen smartphone operating a mobile form of Microsoft’s operating system “Windows”.

Microsoft has been a leader in the software industry for many years. As the technology industry has changed, so has the type of devices. This change has created a market with a focus on mobile devices and access to data through the cloud. Microsoft has made headway into this mobile driven market, however, they face competition from Apple, Google, and other tech giants. Microsoft must find a way to stay

In the future, we do believe we will still be leader of the Cell Phone industrial globally and we will expand our market share ups to 38% globally. In the USA Market, we will maintain the Tech3 Mobile market and explore the Tech 4 Mobile market share. In the Asia Market, we will continue develop the New Tech3 Mobile to Asia customers by enlarging our market share arrived 37%. In the EU market, we want to be the second the biggest cell phone companies in the Tech 4 Mobile market. In the same time, we will still provide our high quality Tech2 mobile to the price sensitive customers.

The launch of a new smart phone known as iPhone 5 is expected to create expectations and anxiousness to the public. The entire world is talking about the phone. Websites and blogs have been developed just to discuss the new hype. Apple owns the iPhone and the public are all familiar with Apple's orientation for technology and design (Kuh, 2012). On the other hand, while the product might be peculiar, the market will always find some negative things and flaws about the product. As much iPhone has been viewed as a sophisticated product, there have been various challenges and the company developed tactics to address these problems. Apple must create a way to enhance the value of the iPhone so that customers may feel satisfied, be willing, and continue to buy the product. The only pressing problem is the iPhone's network provider, network availability, and network agreement between users. This report has focused on key areas of strengthening the product so that it may be acceptable in the new market. The release of the new iPhone has generated significant debates becoming a topic for discussion across world populations. Websites, special forums, and blogs had been designated to discuss this new smart phone (McDonald, 2011).

Microsoft has made billions of dollars production of great products at a great price, but the satisfaction of the past 5 years or threatens to weaken the company’s relevance in the future of computing. Even though Microsoft is still huge and competes strongly, Microsoft has not seen much product development outside of products like SharePoint and recently Windows Phone. If Microsoft doesn’t advance its technology approach soon, Microsoft will soon become a “…cross-reference in the

For example, although Windows OS is still the #1 operating system, it no longer leads by the margin it once had. This is due to the increased popularity of Apple iOS, Linux and Google Android and Chrome OS. Less than 10 years ago, Windows Phone was #1 with over 40% of the market share, now that market share has dropped to less than 5%. My strategic plan is to help Microsoft increase its market share and gain a competitive edge. It will be important to change the existing technology strategy to something more collaborative and expandable.

To support the planned new partnership with Microsoft, Smart Devices will be responsible for creating a winning Windows Phone portfolio.

But, which are the main reasons Microsoft lost that relevance in the smartphone sector? And why are they still not able to develop a competitive smartphone? This paper presents a relation of causes and effects that lead

Would Microsoft brand a flagship phone like the Nexus series from Google? Technology Analysis: Continue to maintain the Symbian OS?

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Microsoft and the Windows Operating System for Smart-phones Unlike most smartphone creators, Microsoft has been doing things a little differently- by collaborating with notable brands and

Microsoft will be need to be able to provide a price that is cheap enough for the consumer, but still make a profit for them and create market share.

Lumia has been a very popular phone from Microsoft, but in a recent decision, Microsoft has decided to pull back the development of the entire Lumia line. Now there are several reasons that this decision has been made. A few of these reasons include the ever growing and continued increase of Windows 10 mobile. Microsoft is making some major changes and improvements to the Windows 10 mobile, when it came to the Lumia, they did not see too many reasons to keep the phone. Another reason may be that without the Lumia, the OEM partners have some more room to create new hardware. There is also a possibility that Microsoft did not want to be known for the Lumia, and instead, they prefer to make something completely different that will build Microsoft a much better reputation.