Marketing Plan For Woody Point Festival

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The world went into meltdown and ticket sales were setting new records. The demand was so high, a 10-night residency show turned into 50 between 2009 and 2010. 360,000 tickets were sold during the presale. ‘One million people would have the

Baldrey highlights the fair's contribution to the Canadian economy and its economic impact on young people, the memories, and celebrated events that occur at the PNE which creates a sense of community. Furthermore, Baldrey discussed the problem PNE is currently facing, the changing weather patterns and how changing the fair's date may impact other fairs.

Toronto is famous for its liberal, expressive arts, and the local performing arts scene has been in the spotlight many times and received numerous rewards (Henry, C., 2009). Every year, flocks of tourists are drawn in by world-renowned theatre events and festivals. Examples include (Toronto International Film Festival Inc., 2011):

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

Friday Night Live at the Royal Ontario Museum began in 2012. This unique and contemporary event provides patrons with live entertainment, food and drink as they revel in the wonders the museum has to offer. Carrie Martin’s aim is to attract at least 3,500 visitors for the grand opening and maximize profits.

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Threats for the festival should raise concern as they can affect future outlook and growth potential. An immediate threat is the competing reading festivals in the area and country during the summer months of July and August. These other festivals can greatly affect numbers for the Writers at Woody Point Festival as potential customers may choose to attend, and spend money travelling to these other venues throughout the year and summer months. Another threat is the uncertainty of having to rent out the Woody Point Heritage Theatre each year. A competing festival or event could rent or even buy the theatre therefore taking away the venue of the festival, or charge a ridiculous amount to rent. The relative age of returning customers may also pose potential threat for festival organizers as they target younger crowds with music concerts, they may give grief and thus upsetting the customers there for the book readings, which is the festivals primary source of revenue.

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Relevance: As college students being the main audience at music festivals now a days, it's an amazing history lesson to learn about where, when, and why these 2-3 day food, laughter, dance, and fun filled events have come from.

The Music Festival is going to be held in the countryside of Victoria during the Australia Day weekend in 2016. The expected number of guests are between 8000-12000 guests and might change without prior notice. The local accommodation is limited, which means many extra units or little tents will be prepared and provided to address this

In this chapter we will discuss and analize about the Social & cultural impacts of Glastonbury festival. As we know, The Glastonbury festival is a largest open-air music and performing arts in the world so it has considerable influence to people about social and cultural.

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Ultra Music Festival (UMF) is a yearly open air electronic music celebration that happens in March in the city of Miami, Florida, United States (DURAN, 2013).In this report I have analysed about the ultra-Miami festival event in USA and what is behind the success of the event. Events rarely succeed or fail it is totally depending on the scheduling and who all are the stakeholders are supporting the particular event. For a successful event there are several potential goals to satisfy and a plethora of stakeholders to involve (Presenza, 2012). Festivals are mostly unique in the events sector how the stakeholders are involved in the events. Media is mainly involved in a group way in television and

The reach of our Festivals is expanding rapidly, but we are also retaining the partners we have developed over the years. This year we have hosted more than 40 festivals in 15 states and 5 foreign countries, reaching more than 5000 students. Of these, 22 festivals were hosted by new partner institutions. We have also received more than 70 inquiries about Festivals