Marketing Plan Group Assignment final

1253 Words6 Pages
Marketing Plan of New Product

Portable Blender

Group Members:

Sameer Ahmed Chhipa
Farhad Wali Khan
Rizwan Akhter
Saad Iqbal
Yasir Abbasi
Mehmood Aslam

Table of Content

The Executive Summary
Company Description
Company Mission Statement
Vision
Core Values
Current Market Situation
Market Description
Product Review
Competitors Review
SWOT Analysis
Strength
Weakness
Opportunities
Threats
Company Objectives
Target Segment(s) Profile
Market Strategies

Executive Summary

Friends & Co. is a manufacturing company and it is having a marketing plan for portable juicer blender, this plan is created by six entrepreneurs
…show more content…
Compact Size
2. Light Weight 5. Shock Proof
3. Chargeable 6. Air tight

Competitors Review

Kenwood

The JVCKENWOOD Group reorganized its operations effective October 1, 2011 through an absorption-type merger between the former JVC KENWOOD Corporation and three companies that were consolidated subsidiaries at that time: Victor Company of Japan, Limited (“JVC”), Kenwood Corporation (“Kenwood”) and J&K Car Electronics Corporation. As a result, JVC KENWOOD Corporation was launched as an integrated company through the merger.
While facing revolutionary times in the electronics industry, the Group formulated a new mid-term business plan covering the period up to the fiscal year ending March 2016 with the aim of achieving sustainable and profitable growth, in November 2012.

Westpoint Technologies

Westpoint Technologies is a company that specializes in the design, development, production and sourcing Of home appliances and home technology products.
In the world of intense competition, you need the cutting edge technology, superb design and development tools, and reliable production facilities to turn products into hot profit centers for your business.

SWOT Analysis of Product

Strength

Innovative Product
Our product is a combination of chargeable battery, compact size, shockproof, and portable function.

Value Pricing
Our product is priced lower than others competitor’s product, with extra features.

Energy Efficient
Our product consumed less

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