Marketing Plan Group Assignment final

1253 WordsApr 5, 20156 Pages
Marketing Plan of New Product Portable Blender Group Members: Sameer Ahmed Chhipa Farhad Wali Khan Rizwan Akhter Saad Iqbal Yasir Abbasi Mehmood Aslam Table of Content The Executive Summary Company Description Company Mission Statement Vision Core Values Current Market Situation Market Description Product Review Competitors Review SWOT Analysis Strength Weakness Opportunities Threats Company Objectives Target Segment(s) Profile Market Strategies Executive Summary Friends & Co. is a manufacturing company and it is having a marketing plan for portable juicer blender, this plan is created by six entrepreneurs…show more content…
Compact Size 2. Light Weight 5. Shock Proof 3. Chargeable 6. Air tight Competitors Review Kenwood The JVCKENWOOD Group reorganized its operations effective October 1, 2011 through an absorption-type merger between the former JVC KENWOOD Corporation and three companies that were consolidated subsidiaries at that time: Victor Company of Japan, Limited (“JVC”), Kenwood Corporation (“Kenwood”) and J&K Car Electronics Corporation. As a result, JVC KENWOOD Corporation was launched as an integrated company through the merger. While facing revolutionary times in the electronics industry, the Group formulated a new mid-term business plan covering the period up to the fiscal year ending March 2016 with the aim of achieving sustainable and profitable growth, in November 2012. Westpoint Technologies Westpoint Technologies is a company that specializes in the design, development, production and sourcing Of home appliances and home technology products. In the world of intense competition, you need the cutting edge technology, superb design and development tools, and reliable production facilities to turn products into hot profit centers for your business. SWOT Analysis of Product Strength Innovative Product Our product is a combination of chargeable battery, compact size, shockproof, and portable function. Value Pricing Our product is priced lower than others competitor’s product, with extra features. Energy Efficient Our product consumed less
Open Document