Marketing Plan Hybrid Car

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MARKETING PLAN HONDA MOTORS hereby launches the all new family Honda EC CRV, the new eco friendly car that makes others “go green” with envy for Oxygen is priceless. Save the earth, plant a tree because their is no Planet B... all you got to do is drive a Honda EC CRV. Introduction For the purpose of this assignment, I will choose hybrid automobiles that run on gasoline as well as alternative fuel i.e. Electricity. The rising fuel prices and increasing air pollution along with depleting resources of fossil fuels is forcing more and more automobile companies to manufacture hybrid vehicles. Moreover, people are increasingly buying these environment friendly and cost effective hybrid vehicles in many countries around the world.…show more content…
Most hybrids recognized increasing gains each year, with the exceptions of the Accord Hybrid and the Lexus RX400h. Sales of both models have decreased during the past year, proof perhaps that today 's hybrid buyers demand a noticeable improvement in fuel economy when buying a hybrid model (Hybridcar.com). Typical profile of hybrid car buyers “Hybrid car drivers have a level of education higher than any group of car drivers that I’ve ever seen,” says Walter McManus, director of the Office for the Study of Automotive Transportation at the University of Michigan. McManus further describes these drivers: They have higher income, than the average car buyer at approximately $100,000 a year versus $85,000 a year for the average buyer. They are more likely to be female. Hybrid drivers are a few years older than the average car buyer—closer to fifty rather than the average age of forty. California strongly outpaces all other states for new hybrid vehicle registrations. Beyond these demographics, McManus describes the profile of hybrid car drivers in terms of their behavior and attitudes: They drive on average fewer miles than the average car buyer Hybrid car drivers plan to keep their car longer than the average person They are willing to pay more for an environmentally friendly product. They personally want to do something to help reduce vehicle pollution. They

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