Marketing Plan: Johnson & Johnson

The external environment consists of opportunities and threats. J&J can greatly benefit from taking advantage of opportunities. An opportunity that J&J can benefit from is the changes in Medicare insurance that have recently been enacted providing increased medical coverage to seniors with Medicare by covering prescription drugs. An article that I read in the Wall Street Journal stated that the new plan increases prescription drug coverage for senior citizens dramatically. This should increase the amount of prescription drug use in the U.S. Since pharmaceutical sales is J&J's largest segment, increases in prescription drug use can potentially increase sales and profits for

The history behind J.C. Penney’s spans for over a hundred years. James Cash Penny started the company in Wyoming, in 1907 he bought out his other 2 partners and over the next 6 years opened many stores throughout the mountain west. In 1913 he incorporated the business, moved to New York for better access to suppliers. By 1915 he had opened up 83 stores. He survived during the great depression because of the use of materials and leadership practices, higher quality for lower price. They grew to 1496 stores by 1936 and sales reaching $1 billion in sales by its 50th anniversary. Around 1961 is when they started incorporating themselves into shopping centers and strip malls.

The latest figures for J.C. Penney 's sales and profits are from 2008 to 2012. According to the company 's latest United States Securities and Exchange Commission filings for 2012, the report states that the company 's market price common stock has fluctuated substantially and may continue to fluctuate significantly (JCP, 2013). Below is a graph with values indicating the company 's struggle for profits in 2012 following the hiring of Ron Johnson. The former Apple executive launched a new pricing strategy following his appointment as CEO of J.C. Penney in late 2011.

When J&J realized that their Tylenol capsules caused the deaths of four Chicagoans, they immediately initiated a recall of all Tylenol products, and spread the news by any means possible. Cars with sirens and loudspeakers drove through the city and suburbs of Chicago, urging residents to throw away any Tylenol capsules they might have. Schools were contacted, and they instructed students to bring all Tylenol products to the school nurse. News flashes were initiated to warn people of the Tylenol danger as well, and all stores were instructed to remove Tylenol products from their shelves. Removing the products was a gutsy move, not only because it was dangerous to the company by recalling so much products, but there was also a fear that the killer

J.C. Penney’s as a corporation has struggled to maintain a consistent brand, identify with their target audience and change to meet consumer needs.

J.C. Penney’s has the desire to become America’s favorite retail destination for apparel, accessories and home fashion. With approximately 1,108 operating stores throughout the United States and Puerto Rico, they serve half of America’s families every year. They employ nearly 156,000 associates and strive to be number one in customer service. Despite the recent economic downturn, JCP maintained a steady cash flow and has been able to keep their company running strong.

JCPenney Company, Inc., a public traded company that has its common stocks traded on NYSE market under the ticker symbol “JCP”.

The purpose of this report is to provide analysis of SEC 10K for Johnson & Johnson (JNJ). JNJ was incorporated in the State of New Jersey in 1887. JNJ and its subsidiaries have approximately 117,900 employees worldwide engaged in the research and development, manufacture and sale of a broad range of 250 operating companies conduction business in all countries of the world. JNJ’s primary focus has been on products related to human health and well-being.

Johnson & Johnson was founded in 1886 by three brothers in America. It is a company that sells consumer packaged goods, medical devices and pharmaceuticals and has been one of the most trusted and well-respected brands around the world. Many families use their household products, from shampoos to drugs. The worldwide company should handle all business deals and services ethically. This report will look into how well Johnson & Johnson makes decisions in terms of the health and safety of consumers, honesty and its marketing strategies.

JC Penney needed to explore niche markets, which included Maternity wear and focus more on online sales; and continue to create exclusive labels.

TJX Companies Incorporated is a parent company to several discount apparel and home goods department stores. TJX claims to be the world’s leading off-price retailer of apparel and home fashions in the United States and beyond. TJX is an American based corporation, built by the second generation of the Feldberg’s family and its headquarters is

In 1982, Johnson & Johnson (J&J) faced a major crisis that had the potential to send the company into financial ruin. Tylenol, the country’s most successful over-the-counter product, with over one hundred million users, was under attack.

For Johnson and Johnson to continue being an industry leader, change is needed. An overhaul of the company’s

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings and beauty products. In addition, they provide services such as styling salons and portrait studios.